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Business Development Lead for The London Independent Hospital in Stepney Green, part of Circle Health Group. The role is in the Marketing department, accountable for driving market share growth through external stakeholder engagement.
Job Responsibility:
Create in conjunction with the Executive Director and Sales and Marketing Manager, a business development plan targeting external stakeholders, which positions the hospital and services within the catchment areas to drive market share growth
Accountable for the identification of key local referrer accounts by analysing current growth, strategic importance and impact, and future potential from a range of internal and external data sources
Establish and develop strong relationships with GP practices, physiotherapy practices and other referrals sources including local Primary Care Networks, Optometrists and SME’s
Identify and participate in initiatives to increase market share and enhance the hospital’s reputation with referral sources
Use data and insights to plan and deliver tailored engagement strategies that increase referrals and revenue from existing and new practices
Coordinate and deliver a range of referrer engagement activities, including practice visits, educational events, hospital tours and webinars
Identify referrer practice needs and collaborate with internal teams to enhance the overall referral journey by acting as the main point of contact
Collaborate with hospital marketing team to develop and deliver targeted collateral and digital campaigns plus maintain active communication through newsletters and social media channels
Develop mechanisms to deliver insight and feedback received on hospital performance and referrals trends to enable continuous improvement
Requirements:
Degree educated or equivalent professional qualification
Experience gained in an influencing role within healthcare or related b2b environment
Key Account Management experience including stakeholder engagement
Experience of customer relations management / business to business sales
Proven ability to thrive in a cross functional environment
Proven influencing and sales skills
Strategic and tactical thinking with strong negotiation and influencing skills
What we offer:
25 days holiday per year + bank holidays, increasing to 30 days with service
Private Pension Scheme
Private Healthcare Scheme for treatment at our hospitals, covering pre-existing medical conditions
Friends & Family Hospital Discounts
Family Friendly policies, including enhanced Maternity, Paternity & Adoption pay
Non-contributory life insurance
Staff engagement hub with access to discounts and extensive rewards and voluntary benefits
Access to resources, tools and services to support your wellbeing
Employee recognition programmes
Industry leading training and development opportunities