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The Business Development / Lead Generation Executive plays a key role in driving customer engagement, platform adoption and pipeline generation across Proband's core solutions. As part of the Digital Experience team, you will be responsible for outbound lead generation, client outreach, platform demonstrations, onboarding support and creating commercial opportunities across: Digital Procurement Platform, Managed IT Services, KnowledgeBus (price benchmarking and compliance solution). This is a varied, front-line role that blends proactive outreach with customer engagement and solution-led conversations. This is a development role, offering a clear pathway into Account Management, Business Development, or Specialist Sales roles for high performers.
Job Responsibility:
Conduct outbound calls, emails and LinkedIn outreach to prospective customers
Follow up on leads from marketing campaigns, events, vendors, MQL systems and internal sources
Qualify opportunities by understanding customer challenges, priorities and timelines
Book discovery meetings, demonstrations and service consultations
Deliver engaging and tailored demonstrations of the digital procurement platform
Clearly communicate the value of Proband's solutions across different customer types
Support sales teams in meetings through platform walkthroughs and solution positioning
Promote Proband's Managed IT Services including support, cloud, networking and cybersecurity
Identify opportunities where customers would benefit from outsourced or managed solutions
Generate qualified meetings for Managed Services specialists
Support customer onboarding into the digital platform
Guide users through setup, configuration and early usage
Respond to inbound queries via chat, email and support channels
Provide responsive and knowledgeable support to platform users
Escalate and coordinate resolution of complex issues with internal teams
Maintain clear communication and follow-up with customers
Maintain accurate CRM records, including activity, notes and follow-ups
Track pipeline generation, meetings booked and campaign performance
Work with marketing on targeted outreach campaigns aligned to sectors and solutions
Work closely with Digital Experience, Sales and Marketing teams
Align outreach messaging with current campaigns and priorities
Contribute to improving messaging, UX and solution positioning
Requirements:
Previous experience in cold calling, lead generation, or telesales (minimum 2 years preferred)
Strong communication skills, both verbal and written
Confident engaging with a range of stakeholders, including senior decision-makers
Organised and disciplined in managing pipelines and follow-ups
Commercial awareness and ability to position value
Problem solving mindset
Strong presentation and demonstration skills
Team collaboration
What we offer:
31 days' holiday including bank holidays
Option to buy and sell annual leave
Life Insurance
Tailored benefits platform – including discounts on retail, travel, gym and leisure
YuLife wellbeing app with 24/7 access to a virtual GP service, free will writing service and second medical opinion scheme
Cycle to work salary sacrifice scheme
Electric car salary sacrifice scheme
Paid Volunteer Leave
Free and confidential Employee Assistance Programme – 24/7 health, financial and wellbeing support
Training and development opportunities
City centre office – including free access to gym, shower facilities, secure bike storage and onsite café
Competitive commission structure in place, alongside additional incentives and voucher-based rewards for performance