Business Development Executive Job at Retail Insight (Chicago)

Job Description

We’re looking for a creative, fearless, and strategic pipeline builder — part BDR, part marketer — to help us generate and convert demand across a focused set of ~300 target accounts in the US retail and grocery sector. You’ll own the motion from intent to opportunity, applying modern marketing craft tailored to this market: intent-based targeting, high-signal messaging that resonates with retail decision-makers, direct mail campaigns, regional events in key US retail hubs, and other creative plays that drive demos and build pipeline momentum. This isn’t your traditional BD role — it’s an opportunity to shape what modern account-based prospecting looks like. You’ll design and execute plays that blend data, creativity, and hustle to earn attention, meetings, and momentum.

Job Responsibility

Create demand across target accounts
Build and run account mini-plays using our 5-point connector method
Segment and prioritize ~300 ICP accounts by cohort and tier
Craft messaging that earns demos
Write relevant, high-signal emails and CTAs
Pair outreach with social touches, events, executive assists, and direct mail
Run regional events & direct mail campaigns
Plan and execute hosted roundtables, field dinners, and sponsored events
Manage high-impact direct mail campaigns
Collaborate & convert
Partner with sales and marketing on Create > Capture > Convert plays each quarter
Book and prep qualified demos/discovery calls with account owners
Keep data clean and reporting sharp in HubSpot
Learn, share, and optimise
Track engagement, report weekly wins, and surface insights for ongoing testing
Experiment boldly, measure impact, and iterate quickly

Requirements

Prior experience in B2B sales development, demand generation, or field marketing across US markets
Experience selling SaaS or technology products
A marketer’s creativity with a salesperson’s grit
Confident with a variety of tools including HubSpot (sequences, routing, reporting, data hygiene)
Proven ability to write personalized, relevant outreach that earns senior-level engagement
Comfortable owning regional events and direct mail campaigns that actually convert

Nice to have

Experience in retail or grocery tech, or selling/marketing to retail executives

What we offer

Hybrid & Flexible Working: Work from anywhere with 2 days in-office per week (typical), plus summer hours and extra days off for life’s big moments (including your birthday and wedding)
Generous Time Off: 26 days PTO (increasing with service), paid volunteer days, and full support for your wellbeing, including mental health resources
Career & Learning: Access to a top-tier learning platform, career progression plans, and support to create your ideal home workspace
Health & Financial Benefits: Comprehensive medical, dental, and vision coverage, plus a 6% matched retirement plan
Personal Perks: Annual phone reimbursement, onsite gym access, and customizable benefits via our online platform

Retail Insight - All Job Offers