Business Development Executive

• Create demand across target accounts
• Build and run account mini-plays using our 5-point connector method: research, fit alignment, persona mapping, bespoke messaging, and multi-channel outreach
• Segment and prioritize ~300 ICP accounts by cohort and tier
• Craft messaging that earns demos
• Write relevant, high-signal emails and CTAs that spark curiosity and action
• Pair outreach with social touches, events, executive assists, and direct mail
• Run regional events & direct mail campaigns
• Plan and execute hosted roundtables, field dinners, and sponsored events — from invite to post-event follow-up that converts
• Manage high-impact direct mail campaigns: scope, personalize, ship, and track performance
• Collaborate & convert
• Partner with sales and marketing on Create > Capture > Convert plays each quarter
• Book and prep qualified demos/discovery calls with account owners — complete with context, persona maps, and proof points
• Keep data clean and reporting sharp in HubSpot
• Learn, share, and optimise
• Track engagement, report weekly wins, and surface insights for ongoing testing
• Experiment boldly, measure impact, and iterate quickly

• Prior experience in B2B sales development, demand generation, or field marketing across US markets
• Experience selling SaaS or technology products
• Confident with a variety of tools including HubSpot (sequences, routing, reporting, data hygiene)
• Proven ability to write personalized, relevant outreach that earns senior-level engagement
• Comfortable owning regional events and direct mail campaigns that actually convert

Experience in retail or grocery tech, or selling/marketing to retail executives

• Flexible Working – Enjoy a hybrid work model (typically 2 days in the office) with flexibility based on business needs, plus a work from anywhere policy
• Time Off – 25 days annual leave (+ bank holidays), increasing with length of service, plus an extra day off for your birthday
• We also operate summer hours
• Learning & Development – Access a vast range of courses through our learning platform and benefit from structured career progression plans
• Health & Wellbeing – Private Medical Insurance, a healthcare cash plan, and mental health support via Help@Hand
• Plus, we’ll ensure you have a safe and productive home setup with a workspace assessment
• Giving Back – Take paid volunteer days to support your local community, donate to your chosen charity through salary sacrifice (we’ll match it!), and make a difference with Give as You Earn
• Extra Perks – A car purchase scheme to make buying a new car easier, plus access to additional benefits through our online platform, including gym discounts