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We are creating a dedicated Business Development function to fuel growth through in-person community engagement, partnerships, and events. The Business Development & Events Manager will build, coordinate, and run this effort—identifying opportunities, staffing events, generating qualified leads, and ensuring measurable results. This is not a passive role. You will build a predictable lead-generation engine that drives booked consultations.
Job Responsibility:
Event Sourcing & Activation: Identify and secure new event locations
Negotiate booth placement or partnership terms
Build a monthly calendar of events and outreach touchpoints
Staffing & Team Leadership: Recruit, schedule, and oversee Brand Ambassadors
Train team members on scripts, engagement style, and qualification criteria
Ensure event coverage
Create weekly activation schedules
Materials & Logistics: Coordinate with Admin to prepare materials
Ensure booth setup is professional and consistent
Track inventory of literature, promotional cards, etc.
Lead Management & Conversion Tracking: Upload and track leads generated from events
Ensure leads enter CRM immediately
Track appointment-setting conversion rate
Measure revenue impact from event-generated jobs
Provide weekly reporting
Requirements:
Confident communicator and strong relationship builder
Organized and able to manage moving pieces
Comfortable engaging with people in person
Ownership mentality and accountability
Nice to have:
Prior event management, marketing, or field activation experience
Experience leading a small team
Customer-facing or promotional experience
Experience in home services or retail partnerships
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