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This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.
Job Responsibility:
Performs a competitive analysis of the market, which includes benchmarking, trending, and tracking of data to determine effective marketing plans
Identifies and monitors marketing opportunities to grow market share
Develops and implements marketing plans and strategies that support market growth and return on investment
Implements trackable, measurable programs, and assists in strategically planning future markets and opportunities to increase revenue
Maintains tracking systems and reports to monitor/evaluate referrals/admissions, revenue, and market share advancement
As appropriate, consults with and acts as a principle relationship manager with internal departments, outside organizations, physicians, and/or community partners to optimize market growth, increase awareness/preference/usage of services
Executes business development strategies to fulfill the revenue goals
Develops relationships with providers and external accounts and works with internal staff to strengthen referral and admission development
Coordinates marketing, educational tools, brochures, and signage as well as staff needed for business development and community events
Determines allocation for budgets related to marketing and business development functions
Assists with the development and coaching of staff in effective promotion strategy of services and products in the community
Requirements:
Bachelor's Degree in Marketing or related field
Typically requires 5 years of experience in Home Health/Hospice/HME/Respiratory marketing and business development that includes experiences in developing and executing business development/sales plans to increase revenue, creating supportive marketing and communications materials, and performing competitive marketing analysis
Demonstrated skills in business development activities such as successful relationship building strategies, promoting products/services to existing/new clients, and experience in meeting financial targets
Demonstrated success in executing service line or brand-based marketing programs with documented, verifiable results
Strong consultative and problem solving skills
Strong negotiation skills
Excellent leadership, interpersonal, and communication skills essential to accomplish goals through coordination and direction of others
Demonstrated proficiency in the use of Microsoft Office (Excel, Access, PowerPoint and Word) or similar products preferred
Ability to effectively and efficiently manage multiple projects from various sources
Excellent organizational and communication skills
Ability to carry and lift up to 25 pounds
Daily travel results in exposure to related road and weather hazards
Operates all equipment necessary to perform the job
What we offer:
Paid Time Off programs
Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
Flexible Spending Accounts for eligible health care and dependent care expenses
Family benefits such as adoption assistance and paid parental leave
Defined contribution retirement plans with employer match and other financial wellness programs
Educational Assistance Program
Premium pay such as shift, on call, and more based on a teammate's job
Incentive pay for select positions
Opportunity for annual increases based on performance