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This role is responsible to drive sales, expand market share and increase product branding and awareness for the Company’s best-in-class products and business in assigned markets within Central Asia, mainly in Singapore. The individual will participate in clinical cases, cadaver workshops and conferences and will perform equipment in-service maintenance and monitoring. The incumbent will deliver product trainings to internal and external stakeholders e.g. sales team, physicians, clinical users, distributors, etc. to ascertain a solid understanding of AVANOS products, relevant technologies and application. The incumbent supports operating procedures in the hospitals.
Job Responsibility:
Drive sales, expand market share and increase product branding and awareness for the Company’s best-in-class products and business in assigned markets within Central Asia, mainly in Singapore
Participate in clinical cases, cadaver workshops and conferences
Perform equipment in-service maintenance and monitoring
Deliver product trainings to internal and external stakeholders e.g. sales team, physicians, clinical users, distributors, etc. to ascertain a solid understanding of AVANOS products, relevant technologies and application
Support operating procedures in the hospitals
Work closely with the Business Development Manager, Central Asia, ASEAN Sales Team, APAC Marketing Team to ensure the alignment of global, regional and local strategies, with the aim to elevate the company’s brand and improve product adoption efficacy through driving demand, sales and market expansion in the assigned markets
Work closely with cross-functional teams to own and drive customer satisfaction, product compliance, innovation and margin improvement
Be responsible for leading and building the Avanos Pain business mainly in Singapore
Achieve and exceed regional sales and financial budget and operational objectives
Drive growth on strategic focus products via increasing brand awareness and customer loyalty to Avanos products
Support on the forecast of the regional financial and sales budgeting
Closely monitor and gather competitor and market intelligence (e.g. market trends, market/product share, pricings, clinical practice, procedural knowledge, customer insights)
Gather customer feedback and resolve issues
Proactively anticipate issues and address potential problems
Suggest prompt solutions and implement appropriate measures to mitigate risk
Support and partner closely with Business Development Manager, Central Asia, ASEAN Sales Team and APAC Marketing Directors to recommend, develop and execute sales and marketing strategies to expand market shares on focused products and assigned markets
Support identification of key growth opportunities, develop and execute innovative programs to drive growth and margin improvement associated with the product portfolio
Lead commercial, marketing, distributor and customer events and campaigns
Develop and prepare presentation materials and marketing tools e.g. product presentations, business plan reviews, customer presentations, sales conference presentations, induction trainings
Organize and conduct product trainings to direct customers and distributors, not limited to educational and clinical workshops
Expand network, engage, build and maintain strong relationship with internal and external customers, directly (e.g. key clinical users, key influencers, opinion leaders) and via distributors
Address their needs and suggest appropriate products, services and/or solutions through consultative and collaborative discussions
Manage distributorships in Central Asia, where needed
Partner with Regulatory Affairs & Quality Assurance (RAQA) and Regional Marketing teams on product launch plan and manage product life cycle
Support and guide surgeons in the use and best-practice application of Avanos products in the operating theatre environment
Maintain high level of customer-service standards
Maintain accurate records of sales activities, customer interactions, and market feedbacks
Work with Marketing to maintain product catalogues’ accuracy and completeness of information
Review and escalate product complaints to Sales and RAQA Teams for action
Support and complete audits
Complete and maintain compliance in trainings
Ensure compliance and highest integrity
Manage Distributor Agreement/Contract in a timely manner
Requirements:
Candidate with Nursing, Biomedical, Biotechnology or Science background preferred
At least 5 years of experience in related experience
Track record of profit/margin maximization, revenue growth, execute programs, manage projects and campaigns
Possess product training experience to clinical users and distributors
Strong understanding and identification of customers and their needs, clinical environment, competitive landscape and trends
Experience creating clinical acceptance and drive adoption of new treatments/therapies/technologies
Broad-based knowledge of medical consumables sales and marketing processes
Highly self-motivated, results-oriented with a drive and passion to succeed
Exceptional people skill and customer service oriented
Good communication and presentation skills
Strong persuasion and influencing skills
Ability to establish, develop and maintain positive business and customer relationship
Excellent customer-centric mindset - willingness to go the extra miles for customers both internally and externally
Strong collaboration, excellent organizational and time management skills
Thrive in team environment with the ability to work independently
Growth mindset with desire to acquire knowledge
Ability to work under pressure
Demonstrate highest integrity and professionalism
Proficient in both written and spoken English
In-depth understanding of sales and marketing principles and practices
Proficient in MS Office Suite (Word, Excel, PowerPoint and Outlook)
Experience in SalesForce.com and SAP will be an advantage
Nice to have:
Candidate with previous experience in sales or clinical support within the medical devices industry especially in Orthopaedic, would be an advantage
What we offer:
Comprehensive and competitive range of benefits
Total Rewards package encompasses everything you receive as an employee
your pay, health care benefits, retirement plans and work/life benefits
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