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Coca-Cola HBC Logo Coca-Cola HBC · Sales

Business Developer

Italy · Job Posted March 13, 2026
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Job Description

Joining us as a Business Developer in our Sales teams, you’ll step out onto the market, build connections, understand the needs of customers and act fast to deliver results. Having real-time information at your fingertips through our digital tools, you're not just selling a portfolio of iconic brands, you're a trusted advisor creating lasting value alongside our customers. And all of this while learning within a true 'University of Business'.

Job Responsibility

  • Manage a designated territory
  • Collaborate closely with colleagues
  • Build and maintain strong relationships with commercial partners
  • Use resources strategically to achieve targets
  • Embrace new digital tools
  • Analyze the market and consumer behaviour to craft business reviews and proposals
  • Negotiate contracts
  • Ensure product visibility and availability
  • Activate trade marketing calendar
  • Execute merchandising standards
  • Manage company assets on the market and in customer’s outlets
  • Use sales tools to report and ensure store quality

Requirements

  • Have a high school degree or currently pursue a higher degree
  • Preferably have experience in a similar job or, if not, have a track record of achievements
  • Hold a valid driver’s license
  • You are able to manage a designated territory – from nurturing existing customers to finding new ones to grow our business
  • You collaborate closely with your colleagues and believe that “WE” is more than “I”
  • You have strong interpersonal skills and enjoy building and maintaining strong relationships with commercial partners
  • You strategically use all the resources at hand to achieve targets, considering environmental sustainability
  • You embrace new digital tools and use them to gain the best outcome
  • Your ability to analyze the market and consumer behaviour combined with your eye for spotting opportunities lead to crafting business reviews and proposals for strategic investments in customers’ outlets
  • You negotiate contracts, ensure visibility and availability of the products from our portfolio, activate the trade marketing calendar and execute merchandising standards to prepare the outlets for consumers
  • You are managing our assets on the market and in customer’s outlets
  • You use sales tools to report and ensure the quality of stores

What we offer

  • Company car
  • Development opportunities
  • Meal ticket
  • Learning programs
  • Work with iconic brands
  • Wellbeing program
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