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Coca-Cola HBC Logo Coca-Cola HBC · Sales

Business Developer OOH

Italy · Job Posted February 19, 2026
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Job Description

Imagine having a 24/7 portfolio to sell? From that morning coffee to an end of the day toast with friends, it’s not just about our products, it’s about opening up moments that refresh us all. Joining us as a Business Developer in our Sales teams, you’ll step out onto the market, build connections, understand the needs of customers and act fast to deliver results. Having real-time information at your fingertips through our digital tools, you're not just selling a portfolio of iconic brands, you're a trusted advisor creating lasting value alongside our customers. And all of this while learning within a true "University of Business".

Job Responsibility

  • Manage a designated territory
  • Nurture existing customers and find new ones
  • Collaborate closely with colleagues
  • Build and maintain strong relationships with commercial partners
  • Use resources strategically to achieve targets
  • Embrace new digital tools
  • Analyze the market and consumer behaviour
  • Craft business reviews and proposals for strategic investments
  • Negotiate contracts
  • Ensure product visibility and availability
  • Activate the trade marketing calendar
  • Execute merchandising standards
  • Manage assets on the market and in customer’s outlets
  • Use sales tools to report and ensure store quality

Requirements

  • Have a high school degree or currently pursue a higher degree
  • Preferably have experience in a similar job or, if not, have a track record of achievements
  • Hold a valid driver’s license
  • You are able to manage a designated territory – from nurturing existing customers to finding new ones to grow our business
  • You collaborate closely with your colleagues and believe that “WE” is more than “I”
  • You have strong interpersonal skills and enjoy building and maintaining strong relationships with commercial partners
  • You strategically use all the resources at hand to achieve targets, considering environmental sustainability
  • You embrace new digital tools and use them to gain the best outcome
  • Your ability to analyze the market and consumer behaviour combined with your eye for spotting opportunities lead to crafting business reviews and proposals for strategic investments in customers’ outlets
  • You negotiate contracts, ensure visibility and availability of the products from our portfolio, activate the trade marketing calendar and execute merchandising standards to prepare the outlets for consumers
  • You are managing our assets on the market and in customer’s outlets
  • You use sales tools to report and ensure the quality of stores

What we offer

  • Coaching and mentoring programs
  • Development opportunities
  • Meal ticket
  • Learning programs
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