Business Communications Manager, HSBC

HSBC

Location:
Hong Kong, Central

Category:
Banking

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Business Communications Manager is responsible for contributing to the development and implementation of the Bank's business communications strategy, focusing on the Retail and/or Wholesale businesses, aligning with the overall business growth plan. This role will focus on integrated communications, content creation, executive profiling, and reputational management to ensure effective and consistent messaging across all channels.

Job Responsibility:

Plan and execute creative and integrated communications campaigns, events and initiatives that strategically and effectively support the Bank’s business needs, support customer and business growth, and engage and inspire the Bank’s key external stakeholders
Develop engaging content for various channels, including media, YouTube, LinkedIn to promote the Bank’s business and products
Develop key message, creative and compelling stories to support the Bank’s business growth and development across various platforms, including media pitching, social media (LinkedIn, YouTube etc.)
Create engaging and impactful content for LinkedIn and YouTube, including videos, articles, and other formats, aligned with the Bank’s business needs
Drive executive profiling and build thought leadership for the Bank’s senior business executives
Support all corporate announcements including results announcements, production of annual report, and support AGM messaging
Cultivate strong relationships with business media across local, mainland and international markets
Proactively generate positive media coverage through events, press releases, and targeted outreach
Proactively identify and mitigate potential reputational risks in collaboration with all business units
Ensure compliance of all ESG communications materials with relevant regulations and guidelines

Requirements:

Minimum 8 years of relevant experience in Corporate Communications, preferably in banking and in a sizable organization
Strong media relations especially with business and finance media in Hong Kong and the Greater Bay Area
An innovative communicator
Excellent written and verbal communication skills in both English and Chinese, with a proven ability to develop compelling and impactful content
Strong understanding of the banking industry and its regulatory landscape
Experience in crisis and issues management, including identifying and mitigating reputational risks, developing crisis communication plans, and responding effectively to crisis situations
Proficient in content creation and storytelling on social media platforms, including YouTube and LinkedIn
Good design and art sense

What we offer:

Dynamic working environment
Good career development opportunities
Competitive compensation packages

Additional Information:

Job Posted:
May 02, 2025

Expiration:
May 31, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Business Communications Manager

HSBC

Location:Hong Kong, Central

Category:Banking

Contract Type:Not provided