Business Communications Lead

• Set and execute the APAC B2B communications strategy, aligned with regional GTM priorities and global narratives
• Partner closely with go-to-market leaders, XFN partners and local comms leads to support growth, deal momentum, and strategic accounts
• Develop clear, credible umbrella and vertical-specific narratives and strategies around AI adoption, business transformation, productivity, and trust - and advertising
• Lead earned strategy for B2B audiences, including business, trade, and vertical press, as well as relevant business influencers
• Tell customer and partner stories that demonstrate real-world impact across priority APAC markets
• Shape and deliver executive thought leadership programmes, including defining narratives, securing speaking opportunities, media engagement, roundtables, and proprietary events
• Partner cross-functionally to align campaigns, content, and events with communications goals and sales priorities
• Play a key role in defining owned and operated enterprise moments across APAC, including major industry events, executive dinners, and regional forums
• Act as the regional bridge between global teams and local comms leaders, localising global launches and feeding APAC insight back into central strategy

• 12+ years’ experience in b2b or technology communications
• Strong understanding of enterprise sales motions and how communications influences pipeline, trust, and adoption
• Deep earned media experience with strong relationships across business, corporate, and technology media
• Proven experience partnering closely with sales, marketing, legal, policy, and product teams
• Experience operating at exec level and advising leaders in high-stakes, ambiguous environments
• Ability to flex confidently across corporate, product, GTM, and policy topics with sound judgement
• Experience working in international or regional roles within global companies and complex operating environments
• Excellent writing and editing skills, with the ability to translate complex technology into clear business value
• Comfortable working at pace on high-profile issues under tight deadlines
• Experience managing agency partners and building small, effective teams

familiarity with AI, enterprise software, or emerging technologies