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Business Analytics Lead Analyst

https://www.citi.com/ Logo

Citi

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Location:
United States, Schaumburg

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Category:
Finance

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Contract Type:
Employment contract

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Salary:

125760.00 - 188640.00 USD / Year

Job Description:

We are seeking a highly analytical and strategic Vice President to join our US Personal Bank Analytics team supporting Citi Retail Services. This role involves customer segmentation, portfolio performance analysis, marketing campaign evaluation, competitive research, and stakeholder collaboration to drive profitable growth.

Job Responsibility:

  • Develop and refine customer segmentation strategies to define high-value Primary customer segments and tailor marketing efforts to maximize customer engagement and acquisition
  • Conduct in-depth analysis of portfolio performance, identifying key trends, drivers, and areas for improvement
  • Develop actionable insights and recommendations to optimize portfolio and segment profitability
  • Analyze marketing campaign performance and develop recommendations to optimize targeting, offer design, and communication strategies across channels, and across partner sales, external sales and lending
  • Contribute to the development and execution of growth strategies for Citi Retail Services, leveraging data-driven insights to identify and capitalize on market opportunities
  • Monitor and analyze competitive landscape to identify emerging trends and best practices
  • Develop strategies to maintain a competitive edge in the market
  • Collaborate effectively with key stakeholders across various teams, including product, marketing, sales, and risk management, to ensure alignment and execution of portfolio strategies
  • Regularly report on key performance indicators (KPIs) and progress against goals to senior leadership
  • Communicate complex analytical findings clearly and concisely to both technical and non-technical audiences.

Requirements:

  • 6-10 years of experience in business/marketing analytics, preferably within the financial services industry
  • Strong analytical skills, with experience analyzing large datasets and applying statistical and quantitative techniques
  • Proficiency in SAS/SQL, Python, and other analytical tools
  • Experience with financial modeling and forecasting
  • Excellent communication, interpersonal, and presentation skills
  • Ability to work independently and as part of a team
  • Strong problem-solving and critical thinking skills
  • Bachelor's degree in a quantitative discipline (e.g., Engineering, Economics, Statistics, Mathematics, Operations Research)
  • Master's degree preferred.
What we offer:
  • Medical, dental & vision coverage
  • 401(k)
  • life, accident, and disability insurance
  • wellness programs
  • Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
  • Discretionary and formulaic incentive and retention awards.

Additional Information:

Job Posted:
August 20, 2025

Expiration:
August 26, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
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