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Merivale is seeking a commercially minded Business Analyst to join our Marketing, Creative and Guest Reservations team. Reporting to the Group Head of Marketing, this role is pivotal in driving business performance through campaign analytics, data interrogation, governance, project support, and actionable commercial insights. You will partner with cross-functional teams across brand, digital, partnerships and guest experience, delivering data-driven insights that inform strategic decisions and optimise performance. This is a hands-on, high-impact role for someone who thrives on complex commercial challenges and influencing outcomes in a dynamic, growth-focused environment.
Job Responsibility:
Analyse marketing and guest performance data to uncover trends, behaviours and triggers that influence decision-making and loyalty
Translate qualitative and quantitative insights into visually impactful reports that guide campaigns, enhance the guest experience, and strengthen loyalty
Build and maintain BI dashboards, guest analytics and performance reports, ensuring complex data is clear, actionable, and compliant with governance standards
Contribute to projects and initiatives that optimise commercial outcomes across the business
Support business partnership reviews and develop business cases to inform strategic guest initiatives
Drive continuous improvement of guest data systems and platforms, ensuring insights are timely, accurate and practical
Collaborate across teams to deliver cross-functional projects and measurable business impact
Requirements:
3–5 years’ experience in commercial or business analytics
Strong analytical capability with a commercial mindset
Advanced Excel skills and experience working with large datasets
Experience with SAP, BI tools and CRM systems
Excellent stakeholder engagement and communication skills
Strong planning and organisational skills, with the ability to manage competing priorities
Relevant tertiary qualifications in business, commerce or analytics
Nice to have:
Experience in hospitality, tourism or aviation is preferred but not essential
What we offer:
25% staff discount across 90+ Merivale venues
Exclusive monthly perks, staff-only rewards and events
Merivale Staff Cellar – access to premium wines at staff pricing
Unlimited career growth with ongoing development opportunities
Merivale Academy – online and in-person training, including Leadership & Performance, First Aid, Food Safety and more
Employee Assistance Program – confidential wellbeing and mental health support, provided by Sonder
Employee Referral Program – earn rewards for bringing great people on board
Paid parental leave with flexible return-to-work support