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The Business Analyst will serve as a critical bridge between business strategy and technology execution. This role translates strategic business objectives into actionable business requirements, gathers and synthesizes input from cross-functional partners across Marketing, Operations, Product, Sales, and Customer Experience, and ensures alignment through the full project lifecycle—from concept and design through IT development, testing, and deployment.
Job Responsibility:
Partner with business leaders to understand strategic objectives and translate them into clear, measurable business requirements
Lead the end-to-end business requirements process—facilitating workshops, interviews, and documentation with Marketing, Operations, Sales, and Product teams
Develop and maintain business requirement documents (BRDs) and process flows to inform IT development
Ensure alignment between business needs and platform capabilities across multiple systems (CRM, MarTech, analytics, etc.)
Identify business process gaps and recommend process improvements or automation opportunities
Partner with Platform Owners and Product Managers to translate business requirements into user stories and acceptance criteria in Jira or equivalent tools
Lead backlog grooming and prioritization sessions with IT, ensuring readiness for sprints and releases
Collaborate with developers and QA testers to validate functionality against requirements and acceptance criteria
Support issue resolution, defect triage, and clarification throughout development and testing
Participate in sprint planning, daily stand-ups, and retrospectives to ensure business alignment throughout the development lifecycle
Serve as the primary liaison between business stakeholders and technical teams to ensure transparency, alignment, and timely decision-making
Communicate project progress, risks, and issues to business and IT stakeholders through structured updates and governance meetings
Support project governance documentation, approvals, and change management processes
Ensure traceability from strategic goals through requirements, design, and delivery
Develop test scenarios and participate in User Acceptance Testing (UAT) to ensure solutions meet defined business needs
Document test results, track defects, and support resolution prior to deployment
Validate post-release outcomes and partner with business owners to confirm adoption and success metrics
Requirements:
5+ years of experience as a Business Analyst or similar role within a technology-driven or marketing-focused organization
Proven ability to translate complex business processes into functional and technical documentation
Strong understanding of Agile/Scrum frameworks, user story creation, backlog management, and grooming
Experience with tools such as Jira, Confluence, Asana, or Smartsheet
Exceptional communication, facilitation, and stakeholder management skills
Ability to work independently and collaboratively in a fast-paced, cross-functional environment
What we offer:
Competitive medical, dental, vision, and life insurance
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