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Business Analyst

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Robert Half

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Location:
United States , Torrance

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

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Job Description:

We are looking for an experienced Business Analyst to join our team in Southern California for a long-term contract position. The ideal candidate will excel at translating business requirements into actionable technical specifications, focusing on digital analytics, user behavior tracking, and marketing technology strategies.

Job Responsibility:

  • Collaborate with business teams to analyze and document requirements, ensuring clear communication with technical stakeholders
  • Develop detailed analytics specifications for web and mobile platforms to track user actions and marketing performance
  • Identify essential data points and events for effective user behavior tracking
  • Create comprehensive documentation for analytics requirements, including event triggers and parameters, to guide development teams
  • Partner with developers to ensure accurate implementation of analytics tags across various systems
  • Conduct quality assurance checks to validate that analytics tracking aligns with defined requirements
  • Perform audits on existing analytics systems to ensure data accuracy and compliance with privacy standards
  • Recommend strategies for integrating marketing technology systems with customer data platforms, CRMs, and personalization tools
  • Support Agile workflows by managing project backlogs, facilitating sprint planning, and ensuring timely delivery
  • Maintain technical documentation, including system specifications, design documents, and deployment plans

Requirements:

  • Bachelor's or Master's degree in Marketing, Computer Science, Business, or a related field, or equivalent experience demonstrating attention to detail
  • At least 5 years of experience in business analysis or a related role within B2C applications and marketing technology systems
  • Proven expertise in designing analytics tagging specifications for developers
  • Hands-on experience with quality assurance and validation of analytics implementations for web and mobile applications
  • Familiarity with tag management systems such as Google Tag Manager or Tealium
  • Strong understanding of tracking user behavior and event-based analytics
  • Knowledge of compliance standards and privacy regulations related to data management
  • Proficiency in Agile methodologies and managing requirements in iterative development cycles
What we offer:
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
March 01, 2026

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