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Business Analyst Market & Sales Opportunity Intelligence

United States, Houston Employment contract · Job Posted April 27, 2026
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Job Description

We’re seeking driven, curious people who bring energy to what they do and see challenges as opportunities to learn and improve. Our team of co-owners values enthusiasm, creativity, and a growth mindset, and we’re committed to putting those qualities to work on solutions that matter. If you’re ready to grow and make an impact, we’d love to be on your team. The Business Analyst, Market & Sales Opportunity Intelligence plays a critical role in how AWC understands and wins in our markets. This individual contributor operates as an outcome owner, responsible for building and continuously improving a market and pipeline intelligence operating system that enables our sales leaders to put the right resources on the right opportunities at the right time. This role goes beyond reporting, you will own how market awareness, account intelligence, and opportunity pipeline data come together to drive credible projections, better coaching, and smarter commercial decisions. Your work will directly impact how we identify whitespace, prioritize accounts, and execute against growth plans.

Job Responsibility

  • Build and continuously improve AWC’s view of the market and account universe (served + suspect accounts)
  • Improve clarity at the customer/site level
  • Reduce 'unknowns' by strengthening account identification, segmentation, and coverage
  • Develop insights into decision-makers, account potential, and market dynamics
  • Own and improve the intelligence layer around AWC’s Sales Opportunity Pipeline Dashboard (SOPD)
  • Ensure pipeline data reflects realistic stage progression, probability, and timing
  • Improve current year, +1 year, and +2 year weighted pipeline projections
  • Increase confidence and transparency in pipeline assumptions and forecasting logic
  • Identify and quantify whitespace opportunities by LOB, vertical, and site
  • Help sales leaders prioritize high-potential suspect/prospect accounts
  • Translate insights into clear actions for sales coaching, coverage, and resource allocation
  • Build and continuously improve Power BI dashboards (or equivalent) that sales managers use weekly
  • Deliver 'coach-ready' insights: what changed, why it matters, and what actions to take
  • Ensure dashboards are actionable, interpretable, and embedded into the sales operating rhythm
  • Partner with IT to connect SOPD with internal and external data sources (e.g., IIR, D&B, AI-enabled enrichment tools)
  • Improve data quality, completeness, and usability across systems
  • Accelerate the flow of new intelligence into dashboards and decision-making
  • Own a backlog of improvements to market and pipeline intelligence
  • Apply PDCA (Plan–Do–Check–Act) to continuously improve data, insights, and adoption
  • Measure impact and standardize what works across the organization
  • Partner with VP of Sales, regional/LOB leaders, Sales Ops, IT, Marketing, and Partner Managers
  • Ensure insights translate into real actions and improved commercial outcomes
  • Support creation of partner-ready market maps and QBR insights

Requirements

  • Strong business analysis capability with the ability to turn ambiguity into structured insights and decisions
  • Experience working with sales pipelines, forecasting, or market/account intelligence
  • Ability to understand and improve pipeline stage models, probability weighting, and projection logic
  • Experience building dashboards that drive action (Power BI or similar tools)
  • Ability to bridge business and technical teams (Sales leadership, IT, data sources)
  • Strong communication skills—able to explain what the data means and what to do next
  • Comfort working in multi-system environments and improving them over time

Nice to have

  • Bachelor's degree in Business, Finance, Economics, Business Analytics, Industrial Engineering, or a related field preferred
  • Equivalent experience in sales analytics, market intelligence, pipeline management, or commercial operations will be strongly considered
  • 4–8+ years of experience in roles such as: Sales / Market Analyst, Business Analyst (commercial, sales, or operations focused), Revenue Operations / Sales Operations Analyst, Commercial Finance / FP&A (with sales or pipeline exposure)
  • Experience with market intelligence tools (D&B, IIR, ZoomInfo, or similar)
  • Experience supporting or owning sales pipeline management, forecasting, or opportunity governance
  • Background in industrial distribution, manufacturing, or technical sales environments

What we offer

  • Employee Stock Ownership Plan (ESOP)
  • 401(K) Match
  • Competitive Pay
  • Medical, Dental and Vision Insurance Package
  • Employer Paid Life Insurance
  • Paid Time Off and Holiday Pay
  • Career Development Opportunities

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