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Business Analyst (GTM)

Bulgaria, Sofia · Job Posted May 27, 2026
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Job Description

Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth. We are looking for a Business Analyst to join our GTM Analytics team. You’ll play a pivotal role in empowering our GTM group and broader go-to-market teams with data-driven insights that fuel growth, efficiency, and innovation.

Job Responsibility

  • Define KPIs and measure them for the GTM group to track performance and drive strategic initiatives
  • Build reports, dashboards, and metrics to deliver actionable insights
  • Serve as an analytics focal point, working closely with a wide range of cross-functional teams

Requirements

  • Strong analytical skills with the ability to turn data into strategic insights
  • Experience with BI tools such as Tableau, Looker, or Power BI (we use Tableau)
  • Proficiency in SQL
  • Excellent communication and cross-functional collaboration skills
  • High level of independence and self-motivation
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities
  • Minimum of 2+ years of experience as a Business/Data Analyst or similar role
  • BA/BSc in Industrial Engineering, Information Systems, Economics, Statistics, Mathematics, or a related field

Nice to have

  • Experience with Salesforce
  • Experience in modeling data tables and building scalable data models

What we offer

  • Track to success – work in a dynamic organization with ambient and laid-back office atmosphere
  • Individualized career development, rewards, and recognition
  • Work-life balance – 25 days paid vacation with add-ons for loyalty, regular team buildings and celebrations in and outside the country
  • Additional health insurance package
  • Internal mobility program and refer-a-friend program
  • Managing a fixed monthly budget for social benefits thru Re:Benefit – a flexible online benefits solution
  • Food vouchers
  • E-learning portals and knowledge sharing sessions
  • Company backed Hackathons, Tech conferences, workshops events, etc
  • Stocked kitchen and bar
  • Equity in options
  • Flexible hybrid capacity

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