Business Analyst eCommerce

• Facilitate and support the relationship between Business and Technical roles, by communicating business objectives and business processes to technical teams whether internal colleagues or external service providers
• Assist technical teams in translating required functionality into application architecture
• Create workflows, user journey maps and other business models to demonstrate as-is and to-be solutions
• Ensure that requirements are captured as user stories using best practice standards and methodologies
• Ensure accurate and appropriate decisions are made by the solution/development team to align with the business needs
• Work collaboratively to align research carried out by the Conversion Rate Optimisation (CRO) team and other business process owners to gather insights and requirements for new eCommerce initiatives
• Advise the delivery team of insights provided by the research team, ensuring solutions align to the research made available
• Utilise the CRO toolkit to ensure user stories are supported with supporting data
• Assist the delivery Squads and Product Owner to identify, define and measure a series of eCommerce metrics and KPIs. Reporting on the outcome and value delivered of the Squad’s deliveries
• Gain enough understanding of the eCommerce platform and architecture to anticipate implications of proposed changes and enhancements
• Help to ensure consistent throughput by ensuing the team is provided with a sufficient supply of relevant, prioritised and actionable work items in their backlog
• Ensure backlog priority is agreed and maintained via the Product Owner
• Work with multi-discipline teams across multiple locations and functions, specifically with (but not limited to) end-users, CRO, Web Analytics, User Research, and the delivery Squad(s)
• In the absence of the Product Owner, act as a proxy-PO and sign off features for release
• Participates in and supports testing, acceptance, integration, and activation of new eCommerce features
• Help identify continuous improvement opportunities for business processes and the delivery Squad’s internal processes

• Proven experience within an eCommerce business domain
• High customer focus and understanding of eCommerce customer journeys
• An eye for detail – demonstrated by comprehensive understanding of eCommerce metrics, funnels and other KPIs
• High work ethic and proactivity to mobilise across the business and gather requirements
• Enthusiastic problem solver – a self-starting, innovative, creative thinker
• Strong experience of Agile principles, as well as more traditional Waterfall methodologies
• Represent the interests of Business users throughout the project and ensure that the objectives are achieved end-to-end
• Ability to listen to information, reflect on implications and challenge constructively and effectively
• Commercial awareness – understands how businesses operate and able to articulate the connection of new requirements to business objectives
• Ability to estimate difficulty of requirements and to break down work into the process steps
• Communicates in a timely manner and with confidence
• T-shaped skills – specialist in the Business Analysis domain with ability to make connections across different disciplines
• Fluent knowledge of English, spoken and written

Other language skills (Dutch, German, French) would be an advantage