Builder Relations Lead Jobs

Airtable

Location:
United States, San Francisco ▼
New York
Austin
Remote

Category:
-

Contract Type:
Employment contract

Salary:

177000.00 - 277600.00 USD / Year

Save Job

Apply Position

Job Description:

Drive awareness and adoption of Airtable's AI features through authentic community engagement and content creation. Primary focus on Reddit (r/Airtable), expanding across Discord, Slack, Twitter/X, LinkedIn, YouTube, and Airtable's community. You'll operate "in the wild" - engaging builders in their natural habitats, not corporate environments. Convert skeptics into believers through viral demonstrations and genuine helpfulness across diverse community cultures.

Job Responsibility:

Community Engagement & Influence (60%): Daily presence in r/Airtable with active participation across Slack, Twitter, LinkedIn
Build relationships with power users in BuiltOnAir, NoCode communities, industry groups
Create platform-specific content matching each community's culture
Convert AI-skeptical builders through authentic interactions and demonstrations
Monitor sentiment and identify opportunities to showcase AI solutions organically
Content Creation & Demonstration (25%): Rapidly prototype working Airtable demos answering community questions
Create platform-native content: Reddit posts, Twitter threads, LinkedIn articles, YouTube tutorials
Develop viral demonstrations adapted for each platform
Host live building sessions and YouTube streams
Share genuine experiments and discoveries, building in public
Strategic Community Building (15%): Identify and nurture relationships with influential community members
Bridge AI enthusiast communities to Airtable (r/ChatGPT, AI Discord, LinkedIn AI groups)
Be a resident Airtable expert in owned community
Coordinate with existing Airtable content creators
Track AI adoption sentiment shifts across platforms
Partner with Academy team for multi-channel enrollment drives

Requirements:

Active Reddit account with technical community engagement
Established presence on 2+ additional platforms (Discord, Slack, Twitter, LinkedIn, YouTube, TikTok)
Strong technical aptitude and quick learning ability
Daily AI tool usage (ChatGPT, Claude, niche tools) with creative applications
Content creation track record across different community cultures
Platform-specific engagement strategy expertise
Excellent technical communication for diverse audiences
Airtable expertise or eagerness to quickly develop it
Comfortable traveling approx. 30%

Nice to have:

Top contributor in r/Airtable or similar technical communities
Active BuiltOnAir Slack or professional Airtable community member
YouTube, TikTok, or platform presence with 5K+ followers and technical content
Community-led growth background at B2B SaaS companies
Moderator/admin experience across platform types
Airtable certification or extensive consulting experience
Conference or community speaking experience
Content strategy experience for AEO/GEO
Cross-cultural content adaptation skills

What we offer:

Benefits
Restricted stock units
Incentive compensation

Additional Information:

Job Posted:
December 05, 2025

Employment Type:

Fulltime

Work Type:

Remote work

View All Jobs In This Company

Job Link Share:

Builder Relations Lead