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Bu Lead - Skin Cleansing

Singapore, Singapore · Job Posted March 22, 2026
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Job Description

You will own the development of the Joint Business Plan(JBP) with each customer and is responsible for the delivery of sustainable and profitable growth across all retail touchpoints. You will play an important role to gain strategic alignment both internally, with key stakeholders BU marketing, BG and Customer Operations/Supply Chain, and externally with the Customer to build the JBP. You will own the volume and spend forecasts aligned to S&OP process at total business level, which includes the media and promotional budget end-to-end. UI’s future growth will come from brand building at scale in the market by being the best in class in global digital marketing across search, social, performance marketing and moving to the final ultimate phase of direct to consumer and first party data. The No.1 Responsibility for the BU Lead is to scale brands in market to become segment and channel leaders globally in key markets.

Job Responsibility

  • Own the development of the Joint Business Plan(JBP) with each customer and is responsible for the delivery of sustainable and profitable growth across all retail touchpoints
  • Play an important role to gain strategic alignment both internally, with key stakeholders BU marketing, BG and Customer Operations/Supply Chain, and externally with the Customer to build the JBP
  • Own the volume and spend forecasts aligned to S&OP process at total business level, which includes the media and promotional budget end-to-end
  • Scale brands in market to become segment and channel leaders globally in key markets
  • Lead and manage National Key Account, ensuring that it is optimised based on the changing nature of the retail landscape to remain ahead of the curve as market leaders
  • Localises the Country Category Growth Strategy and deploys the commercial in-market Execution Plan that is aligned to overall BU strategy
  • Drive the dynamic resource allocation of core Unilever capabilities across channels and customers and deploy budgets accordingly
  • Own the local market execution of Unilever initiatives and work to integrate Channel/ Customer key requirements upstream into the BU
  • Collaborate with BG/ BU to understand and address Customer category needs and work to localise growth strategies and innovation / renovation roadmap plans
  • Responsible for defining and executing growth strategies for Unilever through the 5 Levers of NRM: Brand Portfolio Pricing, Pack Price Architecture, Active Mix Management, Promotion Management and Trade Spend Translation
  • Critical end to end business planning including the Sales & Operation Planning process
  • Run standardised planning operations leveraging technology and scaleable processes to provide visibility on risks and opportunities across customers and channels

Requirements

  • Over 10 years’ experience in FMCG industry in building brands globally, driving digital marketing, Customer Development and Trade Marketing
  • Be a strategic, highly adaptable and entrepreneurial person
  • Embrace a high growth mindset, with strong love for consumers, shoppers and customers
  • Have excellent financial acumen and analytical skills
  • Have excellent communication, negotiation and influencing skills with senior stakeholders
  • Have experience working and leading in cross-functional teams
  • Strong network with customers and senior stakeholders in the Unilever business
  • Deeply collaborative and work and win with others
  • Have attention to detail and have a passion for execution

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