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You will own the development of the Joint Business Plan(JBP) with each customer and is responsible for the delivery of sustainable and profitable growth across all retail touchpoints. You will play an important role to gain strategic alignment both internally, with key stakeholders BU marketing, BG and Customer Operations/Supply Chain, and externally with the Customer to build the JBP. You will own the volume and spend forecasts aligned to S&OP process at total business level, which includes the media and promotional budget end-to-end. UI’s future growth will come from brand building at scale in the market by being the best in class in global digital marketing across search, social, performance marketing and moving to the final ultimate phase of direct to consumer and first party data. The No.1 Responsibility for the BU Lead is to scale brands in market to become segment and channel leaders globally in key markets.
Job Responsibility:
Own the development of the Joint Business Plan(JBP) with each customer and is responsible for the delivery of sustainable and profitable growth across all retail touchpoints
Play an important role to gain strategic alignment both internally, with key stakeholders BU marketing, BG and Customer Operations/Supply Chain, and externally with the Customer to build the JBP
Own the volume and spend forecasts aligned to S&OP process at total business level, which includes the media and promotional budget end-to-end
Scale brands in market to become segment and channel leaders globally in key markets
Lead and manage National Key Account, ensuring that it is optimised based on the changing nature of the retail landscape to remain ahead of the curve as market leaders
Localises the Country Category Growth Strategy and deploys the commercial in-market Execution Plan that is aligned to overall BU strategy
Drive the dynamic resource allocation of core Unilever capabilities across channels and customers and deploy budgets accordingly
Own the local market execution of Unilever initiatives and work to integrate Channel/ Customer key requirements upstream into the BU
Collaborate with BG/ BU to understand and address Customer category needs and work to localise growth strategies and innovation / renovation roadmap plans
Responsible for defining and executing growth strategies for Unilever through the 5 Levers of NRM: Brand Portfolio Pricing, Pack Price Architecture, Active Mix Management, Promotion Management and Trade Spend Translation
Critical end to end business planning including the Sales & Operation Planning process
Run standardised planning operations leveraging technology and scaleable processes to provide visibility on risks and opportunities across customers and channels
Requirements:
Over 10 years’ experience in FMCG industry in building brands globally, driving digital marketing, Customer Development and Trade Marketing
Be a strategic, highly adaptable and entrepreneurial person
Embrace a high growth mindset, with strong love for consumers, shoppers and customers
Have excellent financial acumen and analytical skills
Have excellent communication, negotiation and influencing skills with senior stakeholders
Have experience working and leading in cross-functional teams
Strong network with customers and senior stakeholders in the Unilever business
Deeply collaborative and work and win with others
Have attention to detail and have a passion for execution