Broker Marketing Lead Job at Admiral Group Plc (Cardiff)

Job Description

Broker Marketing Lead at Admiral Business, responsible for owning the strategy and delivery of broker marketing, driving growth and commercial results, and challenging traditional approaches in the broker market.

Job Responsibility

Own and evolve the broker marketing strategy, ensuring it directly supports commercial growth targets
Define where and how marketing can create competitive advantage in broker distribution
Identify complex growth opportunities and solve for them, even where there is no clear precedent
Be accountable for the contribution of broker marketing to pipeline, premium, and policy growth
Align marketing activity tightly to Distribution goals and broker performance
Continuously optimise activity based on performance data and commercial outcomes
Translate strategy into clear, prioritised plans and deliver them end-to-end
Take full ownership of output quality, speed, and impact
Balance long-term capability build with immediate commercial delivery
Challenge traditional broker marketing approaches and introduce new ways of working
Test and scale new ideas, channels, and engagement models
Push the business to think differently about how we win through brokers
Act as a senior, credible voice across Growth and Distribution
Influence decision-making at senior levels, often without direct authority
Align multiple stakeholders around a clear direction, even where views differ
Establish standards, processes, and best practices for broker marketing
Lay the foundations for a scalable function, including future team structure
Identify capability gaps and proactively address them

Requirements

Significant experience in B2B / broker / channel marketing, with clear evidence of driving commercial outcomes
Deep understanding of broker distribution and how to influence it effectively
Ability to operate as a senior specialist with autonomy and ownership
Proven ability to translate strategy into execution at pace
Strong commercial acumen, with a focus on measurable impact
Strong problem‑solving capability, particularly in ambiguous or complex environments
Experience influencing senior stakeholders and shaping decisions
Data‑led mindset, with the ability to use insight to drive decisions and performance
High standards, with a track record of raising quality and challenging the status quo

What we offer

33 days holiday (including bank holidays) increasing to up to 38 days
option to buy or sell up to an additional five days of annual leave
up to £3,600 of free shares each year after one year of service
flexible working
cycle to work scheme
private health cover
critical illness cover
24-hour ecare
simply health
financial & mortgage advice

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