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Broadcast Marketing Director

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Disney

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Location:
Hong Kong , Lantau Island

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are seeking an experienced and visionary Broadcast Marketing Director to lead the development and execution of our broadcast strategy for China and international markets. This role drives high-impact broadcast and digital content initiatives, builds strategic media partnerships, oversees production, and elevates Hong Kong Disneyland (HKDL) as a must‑see destination for guests worldwide.

Job Responsibility:

  • Develop and lead the broadcast marketing strategy for China and international markets
  • Identify and secure high-impact broadcast, social, and digital opportunities to showcase HKDL experiences
  • Build and maintain strong partnerships with broadcasters, media networks, and key industry stakeholders
  • Lead ideation, planning, and execution of broadcast programs from concept through production and approval
  • Oversee content development, brand alignment, messaging, and creative integration in all broadcast assets
  • Negotiate advantageous media and broadcast deals to maximize exposure and marketing value
  • Manage production needs including b‑roll filming, event coverage, and sizzle video creation
  • Lead and develop the broadcast marketing team, including full‑time staff and freelance pool
  • Oversee project budgets, timelines, and production resources to ensure smooth execution
  • Communicate broadcast strategy, performance, and results across internal teams and leadership

Requirements:

  • Bachelor’s degree in TV Broadcasting, Media, Communications, or related discipline
  • Minimum 12 years of solid experience in regional or mainland China broadcast/media industry
  • Demonstrated expertise in TV program development, production, syndication, and media evaluation
  • Strong understanding of China and Asia broadcast landscapes and audience trends
  • Proven experience contributing to large-scale productions (TV, film, digital, or social mega‑projects)
  • Experience working with multinational or global brands
  • Strong negotiation skills with a track record of securing mutually beneficial media partnerships
  • Excellent communication, presentation, and storytelling abilities
  • Creative, strategic, and able to manage multiple priorities with minimal supervision
  • Strong leadership skills with the ability to work cross-functionally and manage diverse teams
  • High level of professionalism, initiative, and results orientation

Nice to have:

Disney brand familiarity is a plus

Additional Information:

Job Posted:
January 29, 2026

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