Broadband Integrated Marketing Manager – Owned Media

• Develop and execute comprehensive strategies for t-mobile.com and the T-Life app that position these owned platforms as high-impact marketing and conversion channels for T-Mobile Home Internet
• Define channel objectives, success metrics, and content frameworks to drive acquisition and engagement goals
• Partner with media, CRM, and brand teams to integrate owned media plans within broader cross-channel marketing strategies
• Use analytics, A/B testing, and performance insights to continually optimize owned-channel placements, content, and user flows for conversion
• Collaborate with analytics and MarTech teams to ensure measurement, attribution, and reporting frameworks are aligned with marketing KPIs
• Maintain deep understanding of digital consumer journeys and identify new opportunities to enhance conversion performance and retention
• Partner with Integrated marketing campaign leads, creative, commercial, and product teams to plan and execute campaigns that leverage owned media assets to support launches, seasonal promotions, and brand initiatives
• Coordinate asset development, messaging hierarchy, and targeting strategy across the web and app ecosystems
• Serve as the connective tissue between campaign planning and digital activation, ensuring consistent execution and on-brand storytelling across owned surfaces
• Collaborate with UX, digital product, and development teams to prioritize marketing opportunities and ensure seamless implementation of creative assets and experiences
• Align with media and channel leads (paid, CRM, social, retail) to ensure cohesive messaging and optimal channel interplay
• Partner with analytics and operations teams to track and communicate performance outcomes, insights, and optimization roadmaps
• Maintain clear documentation of processes, content standards, and decision frameworks to support transparency and scalability
• Champion best practices in tagging, naming conventions, and data governance across owned marketing channels
• Drive continuous improvement of owned-media operations, tools, and workflows

• 6 years of experience in digital marketing, media planning, or performance marketing, with a focus on web or app-based owned channels
• Strong understanding of digital advertising, content strategy, and user experience principles
• Proven ability to drive channel optimization using data, testing, and cross-functional collaboration
• Excellent communication, influence, and project management skills with an ability to align diverse stakeholders around a shared vision
• At least 18 years of age
• Legally authorized to work in the United States

Experience working with analytics, MarTech, or web personalization platforms a plus

• Competitive base salary and compensation package
• Annual stock grant
• Employee stock purchase plan
• 401(k)
• Access to free, year-round money coaches
• Medical, dental and vision insurance
• Flexible spending account
• Paid time off
• Up to 12 paid holidays
• Paid parental and family leave
• Family building benefits
• Back-up care
• Enhanced family support
• Childcare subsidy
• Tuition assistance
• College coaching
• Short- and long-term disability
• Voluntary AD&D coverage
• Voluntary accident coverage
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Mobile service & home internet discounts
• Pet insurance
• Access to commuter and transit programs