Brioni Korea Retail Director Job at Groupe Kering (Seoul)

Job Description

You will report to the WW Retail & Client Director and will be responsible for leading and optimizing Brioni’s retail operations in Korea, consisting of three shop‑in‑shops locations within Department Stores. You will ensure the achievement of quantitative (turnover, KPIs) and qualitative (brand representation, client experience, people development) objectives, fully aligned with the Company’s global retail strategy and brand standards. As the senior retail leader in the market, you will play an instrumental role in strengthening Department Store partnerships, developing high performing teams, and delivering superior luxury client experience tailored to the Korean market, while acting as the primary interface of the Kering Group for the Region and coordinating all interactions with local stakeholders and HQ functions.

Job Responsibility

You will lead the strategic management and performance of the Retail network in Korea, composed of three shop‑in‑shop locations within Department Stores
You will define and execute action plans to maximize sales performance, productivity, and profitability across all points of sale
You will conduct regular business reviews with Store Managers and Store teams, ensuring ownership of KPIs and performance improvement plans
You will monitor sell through, stock levels, merchandising effectiveness, and seasonal performance in close collaboration with Merchandising and Supply Chain teams
You will ensure consistent implementation of visual merchandising guidelines and brand standards across all locations
You will lead the strategic development and execution of Trunk Shows as a key commercial and brand‑building initiative within the retail network, in close coordination with HQ and Department Store partners
You will ensure Trunk Shows deliver both commercial excellence and a distinctive, personalized client experience aligned with local market expectations
You will act as the main point of contact for Department Store partners, managing relationships to ensure optimal visibility, space allocation, and operational excellence
You will negotiate and oversee commercial and operational agreements in collaboration with HQ, ensuring alignment with brand positioning and financial objectives
You will coordinate calendars, activities, and in‑store initiatives with Department Stores to support sales performance and customer engagement
You will lead, coach, and develop retail teams to deliver exceptional luxury client experience
You will oversee talent assessment, performance management, succession planning, and development initiatives in partnership with HR
You will ensure strong product knowledge, selling excellence, and customer‑centric behaviors across all teams
You will build a high performance culture focused on accountability, collaboration, and continuous improvement
You will ensure the highest standards of client experience, tailored to the Korean luxury customer and local market expectations
You will monitor service quality, CRM execution, and client engagement initiatives in coordination with global guidelines
You will act as a brand ambassador in the market, ensuring Brioni’s identity, values, and craftsmanship are consistently represented

Requirements

Strong background in luxury retail, with specific expertise in Department Store environments
Minimum 10 years of experience in Retail leadership roles
Strong business acumen with the ability to analyze performance and translate insights into actions
Proven leadership and people development skills
Comfortable operating in a fast‑paced, high‑expectation retail environment
Excellent communication and stakeholder‑management abilities
Fluent in English
Korean language fluency required

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Brioni Korea Retail Director

Job Description

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