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The Brand Technical Sales Specialist (BTSS) plays a critical role in driving growth by covering a broad territory of 200-300 clients in a particular industry and product specialty niche within the Select Territory segment. As a hybrid technical + sales role, the BTSS is accountable for supporting opportunity identification, technical qualification, and progression through hands-on technical sales motions. BTSSs combine product expertise, technical validation, and client-facing sales skills to accelerate deal velocity and improve win rates, primarily through ecosystem partners. BTSSs collaborate closely with Business Partners to identify client needs, validate technical fit, design POCs, and streamline solution recommendations aligned to IBM focus products.
Job Responsibility:
Execute sales motions aligned to Activate accounts
Drive technical and sales execution by validating client requirements, confirming solution fit, and supporting opportunity progression
Utilize advanced AI-powered RevTech tools for lead scoring, routing, and client insights
Drive adoption of simplified product portfolios and digital engagement strategies
Execute POCs in collaboration with BPs to differentiate IBM solutions
Requirements:
High School Diploma/GED
Intermediate to Strong hybrid sales and technical skills
Expertise in solution design, technical troubleshooting, and architecture alignment
Ability to prioritize opportunities across 200-300 accounts in territory
Expertise in digital engagement and RevTech tools
Ability to co-sell and co-create solutions with partners and clients
Collaboration with SDRs and marketing teams
Knowledge of IBM focus products and ability to position value vs. price
Strong hybrid technical and sales skills across focus product areas