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Our client is a leading global asset manager. They are hiring a London based Brand Strategy role to drive brand strategy, insight and implementation at a corporate level.
Job Responsibility:
co-own brand guidelines ensuring verbal and visual components form a unified, high-performing brand system
own brand health measurement, analysis and insight-led recommendations to senior stakeholders
ensure brand expression across corporate websites and key digital properties is coherent and aligned
collaborate with regional brand leads to support market activation
support employer brand strategy and implementation
providing clarity on complex brand questions and enabling teams across the business
lead agency partnerships, ensuring exceptional strategic thinking and high-quality outputs
create usable guidance, toolkits and playbooks that help marketing, digital and regional teams apply the brand with clarity and impact
bring the enterprise brand strategy to life
clarifying, codifying and expressing it in ways that drive coherence and business impact
Requirements:
extensive brand experience across strategy, activation, governance and insight