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Brand Strategy Lead

United Kingdom, London · Job Posted April 05, 2026
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Job Description

Our client is a leading global asset manager. They are hiring a London based Brand Strategy role to drive brand strategy, insight and implementation at a corporate level.

Job Responsibility

  • co-own brand guidelines ensuring verbal and visual components form a unified, high-performing brand system
  • own brand health measurement, analysis and insight-led recommendations to senior stakeholders
  • ensure brand expression across corporate websites and key digital properties is coherent and aligned
  • collaborate with regional brand leads to support market activation
  • support employer brand strategy and implementation
  • providing clarity on complex brand questions and enabling teams across the business
  • lead agency partnerships, ensuring exceptional strategic thinking and high-quality outputs
  • create usable guidance, toolkits and playbooks that help marketing, digital and regional teams apply the brand with clarity and impact
  • bring the enterprise brand strategy to life
  • clarifying, codifying and expressing it in ways that drive coherence and business impact

Requirements

  • extensive brand experience across strategy, activation, governance and insight
  • strong stakeholder skills
  • strong communicator
  • excellent grasp of analytics and data

Nice to have

  • financial services experience
  • other transferable sector experience

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