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Brand Strategy Director

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LERMA

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Location:
United States , Dallas

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Category:
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Salary:

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Job Description:

LERMA/ is seeking a freelance Brand Strategy Director to lead strategy development and briefs for a project on a key client account. The right candidate will have 7+ years of agency experience in brand strategy/account planning/brand planning. This role will report to the Executive Brand Strategy Director.

Job Responsibility:

  • Direct brand strategy for a defined, significant project within a larger client assignment
  • Translate business goals, audience understanding, cultural context, and client inputs into a clear strategic direction
  • Develop an insightful creative strategy and write a strong, inspiring brief that sets up breakthrough work
  • Conduct and synthesize relevant research, trends, audience insight, and cultural context to inform the assignment
  • Collaborate with strategists, brand leadership, creative, media, social, data/intelligence, and subject matter experts in the development and implementation of strategies
  • Provide senior-level strategic counsel and feedback through key work sessions, reviews, and client milestones through to campaign launch
  • Ensure the project’s strategic output is on-brief, on-brand, and aligned to the broader account and business objectives

Requirements:

  • 7+ years of agency experience in brand strategy/brand planning/account planning
  • Highly organized and self-directed, able to work efficiently in a project-based engagement
  • Collaborative and low-ego, able to plug into an existing team and add value quickly
  • A kind person, unafraid of having a divergent point of view (on the work or the world)
  • A hunger to learn about and experience life from someone else’s perspective (i.e., culture, heritage, geography, etc.)
  • Able to display a history of winning, insightful strategy development
  • Strong research and synthesis skills, turning audience/cultural signals into actionable insight
  • Excellent presentation skills and the ability to tell a great story
  • Command of the analytical skills needed to anchor strategy on data
  • Professional, reliable, detailed, and clear in all internal and external communications
  • Represent oneself and agency professionally in all internal and external communications

Nice to have:

Interest in focusing on faith-based/faith-informed work (specifically, work related to the person of Jesus)

Additional Information:

Job Posted:
April 20, 2026

Employment Type:
Parttime
Work Type:
Remote work
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