Brand Strategy Director Job at LERMA (Dallas)

Brand Strategy Director

LERMA/ is seeking a freelance Brand Strategy Director to lead strategy developme...

Location

United States , Dallas

Salary:

Not provided

LERMA

Expiration Date

Until further notice

Requirements

7+ years of agency experience in brand strategy/brand planning/account planning
Highly organized and self-directed, able to work efficiently in a project-based engagement
Collaborative and low-ego, able to plug into an existing team and add value quickly
A kind person, unafraid of having a divergent point of view (on the work or the world)
A hunger to learn about and experience life from someone else’s perspective (i.e., culture, heritage, geography, etc.)
Able to display a history of winning, insightful strategy development
Strong research and synthesis skills, turning audience/cultural signals into actionable insight
Excellent presentation skills and the ability to tell a great story
Command of the analytical skills needed to anchor strategy on data
Professional, reliable, detailed, and clear in all internal and external communications

Job Responsibility

Direct brand strategy for a defined, significant project within a larger client assignment
Translate business goals, audience understanding, cultural context, and client inputs into a clear strategic direction
Develop an insightful creative strategy and write a strong, inspiring brief that sets up breakthrough work
Conduct and synthesize relevant research, trends, audience insight, and cultural context to inform the assignment
Collaborate with strategists, brand leadership, creative, media, social, data/intelligence, and subject matter experts in the development and implementation of strategies
Provide senior-level strategic counsel and feedback through key work sessions, reviews, and client milestones through to campaign launch
Ensure the project’s strategic output is on-brief, on-brand, and aligned to the broader account and business objectives

Parttime

New

Director, Brand Strategy & Messaging

The Xfinity Brand Strategy team's mission is to build strategy that positions Xf...

Location

United States , Philadelphia

Salary:

Not provided

Comcast Advertising

Expiration Date

Until further notice

Requirements

Brand expertise — Expert knowledge of brand architecture, positioning frameworks, messaging hierarchy, and consumer insight methodologies across broadband, mobile, entertainment, and digital touchpoints
Research fluency — Proficiency with quant and qual methodologies and the ability to translate findings into actionable brand decisions
Stakeholder influence — Proven ability to align diverse, senior stakeholders and create clarity from ambiguity — translating complex challenges into brand frameworks the entire organization can execute against
Communication & presence — Impeccable written and verbal communication skills, comfortable presenting and negotiating at C-suite level, with obsessive attention to detail
Agility — A proactive self-starter who thrives in fast-paced environments, manages competing priorities with independent judgment, and drives initiatives across finish lines
Bachelor's Degree
10 Years + relevant work experience

Job Responsibility

Lead Messaging & Positioning — Own the end-to-end process from Brand Planning Briefing through optimization, defining naming conventions, messaging hierarchies, and positioning frameworks that align business objectives with consumer needs
Champion the Xfinity brand — Serve as the voice of the consumer in every room, setting the strategic quality bar across all touchpoints and building scalable workflows leveraging tools like Adobe and Writer
Support the Rogers Xfinity brand — Extend Xfinity's messaging frameworks and governance standards to the Canadian market, serving as a strategic liaison for Rogers Xfinity go-to-market initiatives and ensuring cross-border brand consistency
Drive Brand Governance — Own the Brand Hub as the organization's single source of brand truth, oversee the review process across disciplines, and enable internal teams and agencies to execute messaging consistently
Lead stakeholder negotiations — Align business units (Product, Growth, Legal, Marcom) on unified messaging architecture, secure SLT signoff, and negotiate strategically compelling claims
Research & optimize — Conduct quant and qual research, in-market testing, and iterative feedback loops to sharpen positioning to turn findings into action
Define AI/agentic brand strategy — Establish the brand voice and governance frameworks that ensure all AI-powered tools output on-brand communications at scale
Lead and develop a team — Set the vision for the Messaging & Positioning pillar, and oversee internal and external partners
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary

What we offer

Medical, prescription, vision, and dental insurance
401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay
Paid time off including eight observed company holidays and flex time
Exclusive perks + discounts, including tuition assistance, commuter benefits and more

Fulltime

Associate Director, Brand Strategy

The Associate Director, Brand Strategy position serves within the Brand Strategy...

Location

United States , New York

Salary:

130000.00 - 155000.00 USD / Year

Inizio Evoke

Expiration Date

Until further notice

Requirements

5+ years total business experience is required
4+ years in pharmaceutical marketing or communications agency experience is required, with demonstrated career progress focused on expanding engagement and driving innovation
Bachelor's degree in life sciences, marketing, or communications
Experience developing successful pharmaceutical marketing strategies
Expertise with a focus on using insights, developing strategies into a brand plan, and working in a multi-platform ecosystem
Demonstrated people management experience
Can present marketing and strategic plans to main client decision makers
Demonstrated leadership in a collaborative environment

Job Responsibility

Proactively inform and develop new approaches, ideas, and services
Guide and serve as a go-to subject matter expert for a strategic point-of-view on specific client challenges or marketplace dynamics
Oversee the brand and communications direction of an account in partnership with the Account Lead and Creative Lead
Create and steward brand strategies, defining them and building them over multiple campaigns/activities
Frame thinking and place in its proper context by: Isolating a business' problems with a brand and communications can affect, Isolating the roles of the brand, communication, and communication channels within business plans—thinking for tomorrow and not just today
Promote the brand purpose and ensure that it lives across all main touch-points and communications
Identify additional opportunities for growing assigned accounts, both in the world and within the agency
Forge relationships with internal members of senior leadership, with diverse teams and departments (Creative, Account, etc.)
Track the success of campaign and accounts and manage the award submission process
Develop the skills of and mentor junior team members

What we offer

Medical
Dental
401(k)
Tuition reimbursement
Flexible time off

Fulltime

Associate Director, Creative Strategy, Brand Partnerships

As the Associate Director, Strategy, Brand Partnerships in New York, you will be...

Location

United States , New York

Salary:

120000.00 - 140000.00 USD / Year

Fever

Expiration Date

Until further notice

Requirements

8+ years of experience in a strategic brand partnerships role or creative agency
Proven ability to generate innovative proposals that prioritize data-driven insights
Excellent presentation and communication skills essential for delivering high-level proposals
An entrepreneurial can-do attitude with comfort working in ambiguous, fast-paced environments
Highly skilled in crafting slide decks and written pitch materials
Fluency in English is essential for this global leadership position
Strong attention to detail and a collaborative, team-oriented approach

Job Responsibility

Generate innovative ideas that place insight or fact at the heart of every brand partnership
Lead the team in creating branded content and experiential responses that align with company strategy
Produce compelling presentation decks that sell a strategic vision and narrative to stakeholders
Attend high-value client pitches in a lead strategist role to secure major partnerships
Collaborate with the Creative Solutions team to ensure each concept is realized to a high standard
Identify new product opportunities in coordination with the Global Head of Brand Partnerships
Write informative and engaging case studies that showcase our key campaigns

What we offer

Base Salary + Stock Options
40% discount on all Fever events and experiences + free Candlelight voucher
Tax advantage programs like HSA, FSA, Dependent Care FSA, and Commuter Benefits
401(k) Retirement Plan
Private health, dental and vision insurance with Cigna
Flexible Parental Leave: 8 weeks at 100% pay after 3 months, plus choice of extra 4 weeks at full pay or 8 weeks at 50% pay
Wellhub membership for gym and wellness access up to Bronze plan
Language learning support: English and Spanish lessons
Dynamic international team

Fulltime

Strategy Director (Experience Strategy) Healthcare

As a Strategy Director (Experience Strategy), you are passionate about experienc...

Location

Canada , Montreal; Toronto

Salary:

110000.00 - 160000.00 USD / Year

Valtech

Expiration Date

Until further notice

Requirements

10+ years of experience working with in healthcare and authorized to work in the U.S.
Highly strategic thinker
Experience designing and developing experience workshops for senior level clients
Experience leading stakeholder interviews with senior level clients
Experience with US Healthcare
Instinct to lead with vision and inspiration, and a core of deep knowledge about the healthcare space
Experience managing and mentoring junior strategists and sometimes, UX designers
Comfortable estimating and scoping client projects
Strong core domain knowledge in all aspects of the healthcare industry
Experience working on digital transformation projects for complex hospital systems

Job Responsibility

Identify and lead project discovery activities such as auditing and benchmarking, senior stakeholder interviews
Conduct user interviews alongside our user research team
Synthesize discovery findings into actionable insights and strategy direction for our UX, Design and Content strategy solutions
Develop KPI Frameworks, measurement and optimization plans
Develop healthcare and hospital centric (patient, family, physician) personas, identifying pain points, mapping customer journeys and making UX recommendations to our clients and experience design team
Partner with Healthcare executive leaders and new business teams to develop world class responses for new business pursuits
Play a key support role in end-to-end solutions from strategy through, information architecture and design and content strategy
Be a Healthcare focused strategy partner with a proven ability to navigate the complex dynamics of hospital systems and the ways that patients, caregivers, and clinicians engage with healthcare brands and services
Lead experience strategy for end-to-end hospital and healthcare system digital transformation efforts
Work at the intersection of experience design and technology solution, working with others on high-level requirements definition and the alignment of experiences and programs to the capabilities of technology platforms

What we offer

A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short- and long-term disability coverage
Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more. You also have access to the Employee and Family Assistance Program, as well as a complete mental health support program
A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech
A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%
Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year
Personal Technology Reimbursement – $30/month for every employee-offered on day 1
We close during the winter holidays and offer flexible scheduling throughout the year

Fulltime

New

Strategy Director

We Are Social is looking for a Director, Strategy, someone who lives for solving...

Location

United States

Salary:

Not provided

We Are Social

Expiration Date

Until further notice

Requirements

8+ years of experience in a strategic planning capacity, strong preference for creative agency experience
Well versed in seeing and shaping ideas, ensuring creative is elevated beyond a collection of tactics
Passion for wider communications/marketing trends and culture as a whole
Well versed in in the power of social media
Leads by example, but empowers their team to express themselves through their work

Job Responsibility

Oversee social media strategy development by leading the development of innovative and effective social media strategies for our clients
Quickly and effectively get up to speed on new categories and clients with little context and time
Navigate conversations around processes and scopes in a clear and productive manner
Challenge client-asks for the sake of better output in a respectful way
Manage and mentor junior team members, by leading, inspiring and developing a team of social media strategists
Collaborate cross-functionally by working closely with creative, account management, and data teams to deliver outstanding results for clients
Proactively identify strategic POVs to share with the department, and/or the agency
Service multiple clients while overseeing more junior team members day-to-day work
Independently craft a variety of strategy deliverables from overarching brand and campaign strategy to more tactical plans such as comms framework and content briefs
Consistently write compelling creative briefs that translates the client's ask into actionable guidance and provides a provocative point of view to help steer creative ideation

What we offer

Passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more
Great snacks (Shoutout to Sheila who keeps the kitchen stocked)

New

Senior Director, Strategy & Creative

The Senior Director of Strategy & Creative provides senior-level strategic and o...

Location

United States , Richmond

Salary:

Not provided

Eastern Kentucky University

Expiration Date

Until further notice

Requirements

Minimum Education: Bachelor's degree in Marketing, Communications, Advertising, or a related field required. Master's degree strongly preferred. Experience may be substituted for specific degree requirements but not educational level.
Minimum Experience: Eight to ten years of progressive experience in marketing strategy, brand management, or integrated marketing leadership, with at least three to four years in a senior leadership role.
Experience in higher education, complex institutional environments, or agency leadership strongly preferred.
Demonstrated success leading large, integrated marketing campaigns and managing creative teams.
Preferred Qualifications:

Job Responsibility

Sets the strategic direction for EKU's institutional marketing campaigns across all channels — enrollment, brand, academic programs, major initiatives, and institutional identity. Leads development of integrated marketing plans that align with institutional enrollment goals, brand strategy, and communications priorities. Oversees the team's analytical and optimization approach, ensuring campaigns are data-driven, measurable, and continuously improved. Manages agency relationships, media planning partners, and major vendor contracts in coordination with the Executive Director/VP.
Provides senior creative direction for EKU's brand campaigns, institutional identity, and all major creative outputs. Partners with the Brand Management & Project Operations team to ensure brand standards are maintained and evolved with intention. Champions the brand framework, ensuring it is expressed authentically and powerfully across every channel and audience. Oversees the production of signature creative work including brand campaigns, the EKU Magazine, Annual Report, and major institutional communications.
Directly supervises the Associate Director of Digital Experience & Creative and senior strategy/content staff
provides mentorship, performance management, and professional development oversight. Builds and sustains a high-performing, collaborative team culture within the Strategy & Creative function. Manages team structure, staffing needs, and resource allocation in alignment with institutional priorities.
Serves as a senior institutional partner to Enrollment Management, Academic Affairs, Student Success, and other divisions requiring marketing and communications support. Collaborates closely with the VP/CMO, VP-Level Hub, and Executive & Strategic Communications on major institutional campaigns and announcements. Represents the Office of Marketing & Communications in executive-level and cross-divisional planning discussions.
Establishes and maintains team-wide workflows, quality standards, and production processes. Performs other duties as assigned

Fulltime

Director Strategy and Project Management

Pearle Vision is seeking a dynamic and results-driven Director, Strategy and Pro...

Location

United States , Manhattan

Salary:

Not provided

OPSM

Expiration Date

Until further notice

Requirements

Bachelor’s degree (or equivalent experience)
10+ years of Project management, Analytics or Strategy experience in consulting, medical field or retail
Solution oriented mindset with ability to think critically, challenge the status quo, understand root causes and develop strategic frameworks
Proficient at analyzing large quantities of data
Strong interpersonal and communication skills
Fast learner who is proactive and curious by nature
Experience in running multiple complex cross-functional projects independently and simultaneously
Effectively navigates the organization, leveraging credibility to influence
Strong work ethic
Comfortable in fast paced, high stress environments

Job Responsibility

Leads the planning, execution and delivery of high-impact projects within the Strategy function, ensuring alignment with strategic objectives
Manages project timelines, milestones, budgets and deliverables with a clear focus on driving outcomes
Collaborates cross functionally with Marketing, Finance, Franchise and corporate operations and Center of Excellence Eyecare teams to ensure integration and successful execution
Serves as the subject matter expert for insurance business models within the retail optical industry in the US & Canada, identifies key trends and legal landscape evolutions
Understands the optical doctor’s revenue model, key processes & systems and growth strategies
Supports the creation of an annual PV strategy and of executive level updates for all initiatives
Build and maintain financial models to evaluate initiative impact, ROI, and resource needs
Develops in-depth analysis around business performance: exam KPIs, profitability of the different doctor set-up (employed, sub-lease, tele-optometry, medtech and audiology), correlation with relevant sales KPIs (guest count, conversion, patient experience)
Managing, leading, & tracking key priorities cross-functionally
Collaborates with cross functional partners to analyze brand performance across all strategy pillars

What we offer

Pay Range: 62,353.00 -
Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts

Fulltime

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Brand Strategy Director

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