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Brand Strategy & Content Lead

United States, Boston 125000.00 - 135000.00 USD / Year · Job Posted February 17, 2026
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Job Description

You’ll join at a key stage of our growth where we have proved Product Market Fit, started to work with flagship customers and are ready to scale our revenues in 2026. This is a role blending strategic thinking & execution, reporting directly to the CEO.

Job Responsibility

  • Build Sonio’s brand story in collaboration with the CEO and other leaders
  • Own Sonio’s brand positioning and Sonio’s visibility in the US
  • Build our content strategy, defining key topics & channels & produce key pieces of content yourself
  • Own events end-to-end: map and prioritise events with Leadership & Sales, build narratives & assets, manage logistics, ensure follow-up
  • Establish strategic partnerships: joint studies & publications, co-marketing
  • Manage awareness channels: social presence, blog agenda, webinars, podcasts

Requirements

  • Strong understanding of B2B SaaS marketing with at least 4-5 years of experience
  • Pragmatic & organised, able to go from strategic thinking to operational execution
  • Ability to turn clinical & technical outputs/claims into relevant case studies, organise, coordinate and leverage customer testimonials, and create solid slide decks/one-pagers
  • Comfortable approaching, nurturing, and activating clinicians/societies/other strategic partners with the help of the Revenue Leadership team
  • Operate independently with minimal supervision, push work forward without waiting for instructions and comfortable reporting directly to the CEO
  • Strong planning discipline, runs projects with checklists, milestones, cross-team coordination and reliable follow-through
  • Interest in Sonio's mission

Nice to have

US healthcare market knowledge

What we offer

  • Health Insurance (Medical plan, vision, dental) - up to 30,000$ per year + FSA & HSA
  • 401(k) - up 4% of your salary matched
  • Life Insurance - covering 2 times your salary, up to $200k
  • An attractive Parental Policy for primary and secondary caregivers
  • 20 PTO + 1 week offered between Christmas and New Year
  • Offices in Boston (HQ) & New York (incl. free breakfast, drinks & gym)
  • Flexible hours & remote policies
  • Commuter Benefits
  • One offsite per year in France & regular team building with US team
  • Ongoing trainings and continuous opportunities for professional growth and development, specifically unlimited access to coaching

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