Brand Strategist

We are seeking a creative minded, critical thinking Brand Strategist with a proven ability to engage teams and drive results independently in an advertising agency or in-house agency environment. A highly experienced thought leader with a deep understanding of people, culture, and the world, and most importantly, a desire to dig into what makes them tick. Leverages logic and excels at distilling facts and insights to create a highly impactful understanding of the target audience. In this critical role, this will lead marketing strategy development through the ownership of creative briefs and the provision of creative guidance for the in-house agency copy writer, graphic designer, and video teams. Must have experience converting marketing strategy, business and channel goals into creative strategy and messaging and communication ecosystems for 360 advertising campaigns, while guiding and maintaining the existing brand standards/guidelines. This role requires a strategist that tells compelling brand stories that excite, inspire, and help partners see opportunities in new ways. The Brand Strategist independently champions large-scale strategic efforts as assigned with little oversight, supports other strategists as needed, and conducts other strategy-related duties as assigned. Must have experience independently developing creative briefs and message/communication matrices.