Brand Strategist

• Execute a multi-year brand roadmap, supporting brand architecture evolution and ensuring alignment with business priorities and growth initiatives
• Partner with internal stakeholders to operationalize the rebrand through clear frameworks, roadshow presentations, and internal communications that drive adoption and engagement
• Monitor brand health, awareness, and sentiment through qualitative and quantitative inputs
• synthesize insights into actionable recommendations and leadership reporting
• Lead strategic brand integrations in collaboration with the Integration Management Office, Communications, and Marketing teams
• Ensure newly acquired or evolving businesses are seamlessly aligned with brand standards, messaging, and visual identity
• Serve as a trusted brand advisor to cross-functional partners navigating brand adoption or change
• Own the consistent application of brand assets across the organization, including visual identity, messaging frameworks, and brand guidelines
• Oversee the development, maintenance, and distribution of branded assets (logos, templates, presentations, digital and multimedia assets)
• Manage the Digital Asset Management (DAM) platform, ensuring assets are current, accessible, and launch-ready
• Audit brand usage across channels and functions to ensure compliance with guidelines
• Identify gaps, risks, and opportunities to improve brand consistency and effectiveness
• Support the development of brand training materials and enablement tools that empower teams to use the brand correctly and confidently

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 7+ years of experience in brand strategy, brand management, or integrated marketing roles
• experience in multi-brand or matrixed organizations strongly preferred
• Proven ability to execute brand architecture and manage brand systems at scale
• Strong analytical skills with experience tracking brand health, awareness, and sentiment
• Exceptional collaboration and communication skills, with a track record of leading cross-functional initiatives without direct authority
• Proficiency with project management tools (e.g., Smartsheet, Wrike), brand management and DAM platforms, and creative tools such as Adobe Creative Cloud
• Experience developing brand trainings, playbooks, and executive-ready presentations
• Highly organized, detail-oriented, and passionate about brand excellence

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan