Brand Strategist Sr

• Lead Executive Alignment, Brand, & Go-to-Market Strategy
• Partner directly with client executive and C-suite leadership to co-create and define the brand's long-term vision, core business objectives, and strategic goals
• Establish the overarching frameworks that guide internal delivery teams and clients in mapping out execution roadmaps and identifying key performance indicators (KPIs) and measures of success
• Develop brand positioning, value propositions, and messaging frameworks that clarify how brands show up in the market
• Guide clients and project teams in the use of AI tools and services
• Translate business goals, audience insight, and competitive context into a clear go-to-market strategy
• Help clients articulate who they are, why they matter, and what makes them distinctive
• Shape Creative Strategy & Pitches
• Lead strategy for new business and organic growth pitches, from early framing through final narrative
• Write and steward strong creative briefs that inspire bold, focused ideas
• Partner closely with creative leadership to shape platforms, campaigns, and brand stories
• Present strategic thinking clearly and confidently to senior clients and internal stakeholders
• Turn Intelligence into Insight
• Synthesize research, data, cultural signals, and market dynamics into meaningful insights
• Distill complex inputs into simple, actionable strategic direction
• Apply both rigor and intuition to move work forward efficiently and thoughtfully
• Collaborate Across Disciplines
• Work seamlessly with creative, accounts, experience, technology, and media partners
• Act as connective tissue across teams—ensuring brand, message, and ideas are cohesive across websites, campaigns, products, and platforms
• Help teams see the full ecosystem, not just individual deliverables
• Ensure strategy is connected to creative output and consistent across touchpoints without becoming rigid or over-engineered

• 8–10 years of experience in brand or creative strategy, ideally within an agency environment
• Demonstrated experience leading integrated brand positioning, messaging, and go-to-market strategy in luxury, retail or CPG – specifically with large multi-national clients
• Strong track record shaping creative strategy across a mix of experiences—campaigns, websites, platforms, and content ecosystems
• A systems-oriented mindset: comfortable thinking across journeys, channels, and touchpoints
• Interest in how emerging technologies (especially AI) are shaping brand experiences, personalization, and creative execution
• Familiarity with AI at the experience layer (e.g., personalization, content systems, conversational interfaces, dynamic journeys)
• Excellent writing, storytelling, and presentation skills
• Comfort working in ambiguity while driving toward clear direction and outcomes
• A collaborative mindset and passion for making the work—and the team—better
• Advanced French communication skills

Experienced in Agile methodologies and consulting

• A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short- and long-term disability coverage
• Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more. You also have access to the Employee and Family Assistance Program, as well as a complete mental health support program
• A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech
• A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%. You can start contributing to your RRSP immediately, and to the DPSP after 3 months. The vesting of the DPSP will be after a 24 months of service
• Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year
• Personal Technology Reimbursement – $30/month for every employee-offered on day 1
• We close during the winter holidays and offer flexible scheduling throughout the year, so you can enjoy those sunny Friday afternoons—provided your weekly hours are completed