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Brand Specialist

India, Noida · Job Posted March 26, 2026
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Job Description

We are seeking a Brand Specialist to own brand strategy and client leadership end-to-end for assigned accounts. This role blends strategy, creative direction, and client ownership, while execution is handled by delivery teams. The role is intentionally high-ownership and requires comfort with ambiguity.

Job Responsibility

  • Own positioning, differentiation, audience definition, and messaging hierarchy
  • Create and maintain brand guidelines, tone of voice, and messaging house
  • Translate business goals into campaign themes, hooks, and content direction
  • Lead discovery workshops and align stakeholders
  • Ensure consistency across all brand touchpoints
  • Define creative quality benchmarks
  • Review outputs and provide decisive feedback
  • Ensure alignment with strategy and brand fundamentals
  • Maintain reference libraries and best practices
  • Lead weekly client calls and manage daily communication
  • Own approvals and feedback cycles
  • Handle escalations and manage expectations
  • Lead monthly and quarterly planning
  • Create clear briefs for delivery teams
  • Align timelines with PMs
  • Maintain documentation and act as single source of truth
  • Monitor scope and manage change requests
  • Track outcomes and recommend pivots
  • Identify upsell and expansion opportunities
  • Join sales calls as strategy lead
  • Create strategy notes for prospects
  • Support proposals with strategic narrative

Requirements

  • 3–5 years of experience in brand strategy, marketing, or consulting
  • Strong client-facing and communication skills
  • Ability to work independently with minimal supervision
  • Strategic thinking with execution clarity

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