Brand & Product Marketing Lead

• Define the company’s brand story, voice, and visual identity from scratch, ensuring a consistent and premium image across all global touchpoints
• Establish the product hierarchy, including naming conventions, categories, and "hero" product positioning to ensure clear market differentiation
• Build and execute the end-to-end launch engine—managing the entire lifecycle from audience building and teasers to post-launch growth
• Lead multi-channel marketing activations across digital, PR, community, and partnerships to drive measurable demand and brand awareness
• Set the themes and cadence for all content (short-form video, SEO, email, landing pages) and oversee the creation of high-performing assets
• Own the core marketing funnel and improve conversion rates by optimizing messaging, offers, and landing page performance
• Identify and execute strategies for customer retention, including onboarding flows, loyalty programs, and replenishment sequences
• Build a repeatable "marketing operating system," including planning rhythms, reporting frameworks, and creative briefs to support rapid scaling
• Define and track success through clear dashboards, translating brand activity into tangible revenue impact and actionable growth insights
• Manage freelancers and external agencies while helping to shape the future in-house marketing team as the company expands

• Extensive experience in launching products and crafting high-conversion positioning strategies from the ground up
• Strong storytelling and copywriting abilities, paired with the creative judgment to brief designers and maintain brand integrity
• A proactive, "get-it-done" mindset, comfortable navigating and building within early-stage or startup environments
• A results-oriented approach with the ability to measure key metrics, derive insights, and iterate strategies quickly
• Proficiency in MS Office and experience working with CRM platforms and marketing automation tools
• Willing for travelling
• Bachelor’s degree in Business, Marketing, or a related field
• Proven track record in brand building and product marketing
• Proven ability to manage multiple complex projects simultaneously, coordinating timelines, stakeholders, and external vendors

A Master’s degree will be considered a significant asset