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The Sports Partnerships Manager will build, scale, and evolve the sports partnerships framework across Block—extending the foundation established at Cash App & Afterpay, and creating new models from the ground up for Square and Bitcoin. You will define how partnerships show up across brands, customer segments, and channels, while maintaining a cohesive and high-impact Block-wide approach. You will bring our partnerships to life in ways that drive cultural relevance, brand impact, and business growth across the entire Block portfolio.
Job Responsibility:
Help to define and lead the vision for sports partnerships across all Block brands, ensuring cohesive storytelling, strategic alignment, and clear investment priorities
Partner with marketing channel teams, comms, creative, strategy, legal, data science and customer insights across Block to ensure activations align with overall business objectives and customer insights
Identify emerging properties, leagues, talent, and other opportunities that will drive brand love, product attribution, and business goals
Oversee the end-to-end development and execution of partnerships, from ideation to execution, project management, campaign leadership, and post-partnership evaluation
Ensure all activations are strategic, on-brand, innovative, and culturally resonant, pushing the boundaries of traditional partnerships
Establish clear measurement frameworks in partnership with Analytics to evaluate performance, impact, and ROI across awareness, consideration, conversion, and longer-term brand lift
Balance bold, culturally relevant risk-taking with disciplined measurement and learning, using insights to inform future strategy and investment decisions
Help establish Block brands as a pillar of the sports ecosystem, continually innovating strategies and tactics to make Block one of the most appealing partners in the industry
Approach work with a willingness to get creative, be flexible in the types of work you deliver, and take every day as an opportunity to grow
Requirements:
5+ years of experience leading and executing large-scale sports partnerships
Proven success managing campaigns and partnerships with multiple stakeholders, complex deliverables, and cross-functional teams
Strong instincts and negotiation skills
An established network of valuable relationships in the Sports & Entertainment industry, with a demonstrated ability to leverage this network to create strategic opportunities
Strong creative instincts, communication skills, organizational skills, and ability to work highly collaboratively