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Waymo Logo Waymo · -

Brand Partnerships Lead

United States, Playa Vista, Los Angeles Employment contract 243000.00 - 308000.00 USD / Year · Job Posted May 14, 2026
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Job Description

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base. In this hybrid role, you will report to the Brand Marketing & Operations Lead.

Job Responsibility

  • Define Vertical Partnership Strategy: Architect the long-term vision for Waymo’s involvement in the Sports, Finance, and Hospitality sectors
  • Lead Deal Negotiations: Drive end-to-end management of complex, multi-year agreements
  • Drive Integrated Go-To-Market (GTM): Bring to life our partnerships and events in creative ways that resonate with audiences
  • Measure Impact: Establish a data-driven framework for ROI, focusing on increasing awareness, engagement, and advocacy for our service
  • Strategy & Planning: Translate overarching brand and business goals into actionable roadmaps
  • Budget Ownership: Manage large-scale financial allocations for partnership fees and co-marketing spends

Requirements

  • 15+ years of brand leadership experience, with a focus on strategic partnership identification, high-stakes negotiation, and large-scale activation
  • A proven track record of managing global brand portfolios within complex, matrixed organizations (e.g. Financial Services, Tech, Global CPG)
  • Expertise in agency management, specifically across sports, venues, and title sponsorships, with a demonstrated portfolio of activations
  • A data-driven approach to marketing that effectively balances "big idea" creative vision with rigorous, specific ROI metrics
  • Operational flexibility, with the proven ability to pivot seamlessly between high-level strategic development and granular hands-on execution
  • Experience managing or mentoring team members, demonstrating people leadership
  • Willingness to travel globally as required

Nice to have

  • Experience working in the autonomous vehicle, automotive, or high-growth technology industry
  • Experience collaborating deeply with product and technical teams, ensuring all marketing initiatives are grounded in the reality of the technology and product capabilities
  • Understanding of brand safety and policy issues related to emerging technology, and experience working closely with legal, policy and public affairs teams

What we offer

  • Discretionary annual bonus program
  • Equity incentive plan
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Mental wellness support
  • Gym membership
  • Wellness programs
  • Financial wellness
  • Bonus opportunities
  • Employee discounts
  • Flexibility to work from another location for four weeks per year
  • Paid time off
  • Bereavement leave
  • Sick leave
  • Parental leave

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  • 15+ years of brand leadership experience, with a focus on strategic partnership identification, high-stakes negotiation, and large-scale activation
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  • Define Vertical Partnership Strategy: Architect the long-term vision for Waymo’s involvement in the Sports, Finance, and Hospitality sectors
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  • Drive Integrated Go-To-Market (GTM): Bring to life our partnerships and events in creative ways that resonate with audiences
  • Measure Impact: Establish a data-driven framework for ROI, focusing on increasing awareness, engagement, and advocacy for our service
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  • 15+ years of brand leadership experience, with a focus on strategic partnership identification, high-stakes negotiation, and large-scale activation
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  • Expertise in agency management, specifically across sports, venues, and title sponsorships, with a demonstrated portfolio of activations
  • A data-driven approach to marketing that effectively balances "big idea" creative vision with rigorous, specific ROI metrics
  • Operational flexibility, with the proven ability to pivot seamlessly between high-level strategic development and granular hands-on execution
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  • Define Vertical Partnership Strategy: Architect the long-term vision for Waymo’s involvement in the Sports, Finance, and Hospitality sectors
  • Lead Deal Negotiations: Drive end-to-end management of complex, multi-year agreements
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What we offer
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  • generous Company benefits program
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