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Brand Media Manager

Netherlands, Hilversum · Job Posted January 22, 2026
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Job Description

We’re looking for a Brand Media Manager to join our global media team and help build strong, impactful brand presence across content-heavy channels. Reporting into the Head of Media, you’ll be responsible for planning, buying, and optimizing brand and upper-funnel media—making sure our investments drive awareness, consideration, and traffic, while supporting commercial priorities. This is a hands-on role for someone who loves media, understands the power of brand, and enjoys working at the intersection of data, creativity, and performance.

Job Responsibility

  • Own brand & upper-funnel media execution
  • Plan and buy media across video (TV, online & CTV), social, display, native, OOH, audio, and partnerships
  • Execute and optimize campaigns aligned with global brand strategy and key marketing moments
  • Manage pacing, delivery, and quality across markets and channels
  • Translate brand objectives (awareness, consideration, traffic) into clear media plans and KPIs
  • Balance always-on brand presence with campaign bursts and launches
  • Optimize for reach, frequency, CPM/CPV, attention, and incremental traffic
  • Track performance using brand KPIs such as reach, brand lift, engagement, and traffic
  • Support brand lift studies, incrementality tests, and MMM-informed learning
  • Share insights and recommendations to improve future campaigns
  • Collaborate with brand, content, and creative teams to ensure media and creative work together
  • Brief agencies and internal studios on formats, placements, and best practices
  • Support testing of creatives, formats, and content partnerships
  • Manage day-to-day agency relationships and media partners
  • Work closely with Performance Media, Brand Marketing, E-commerce, Retail, CRM, and Analytics
  • Ensure brand media supports both online and in-store traffic

Requirements

  • 3–6 years’ experience in media planning / buying (agency or in-house)
  • Strong experience with brand and content-driven channels (video, social, display, OOH)
  • Comfortable working with data, dashboards, and media KPIs
  • Collaborative, curious, and eager to learn
  • Able to work in a fast-paced, international environment

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