Brand Marketing Specialist

Welcome to the Boots Opticians Brand team that sit as part of the wider Boots Opticians Marketing team– an exciting new role at the heart of Boots Optician’s brand growth plans. As our brand seeks to evolve and drive new customers in, it’s time for change. We’re focusing on getting our customers to think about our brand differently, turning our customer insights into reality and creating a consumer centric brand proposition over the next three years. The purpose of the Brand Marketing Specialist is to support the Brand Marketing Manager in the planning and execution of Boots Opticians ‘Brand reappraisal’ three-year plan initiative across all advertising channels, activations (e.g. sponsorships, ambassadors, TV and radio adverts) and by collaborating closely with other marketing channels. Through innovative media planning and creative excellence (working with internal and external agencies), this role will deliver creative and innovative campaigns and activations to support in driving growth in brand saliency, meaning and difference, as well as volume and conversion.