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Brand Marketing Specialist

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Robert Half

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Location:
United States , St. Paul, Minnesota

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Salary:

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Job Description:

We are looking for a creative and strategic Brand Marketing Specialist to join our team in St. Paul, Minnesota. This role is ideal for a marketing specialist with strong design expertise and a keen attention to detail, as well as a deep understanding of social media platforms. You will play a key part in executing digital strategies, creating compelling content, and analyzing engagement to drive brand awareness.

Job Responsibility:

  • Develop and implement digital marketing strategies that enhance brand engagement and promote organizational pride
  • Create engaging and visually appealing digital content, including copy and graphics, tailored for various social media platforms
  • Collaborate with subject matter experts and managers to ensure content meets approval standards before publication
  • Manage social media platforms such as X, Instagram, Facebook, and LinkedIn using tools like Hootsuite
  • Monitor social channels for comments and messages, responding promptly and appropriately to maintain community engagement
  • Analyze campaign performance, generate reports, and identify emerging themes and trends to optimize future strategies
  • Design and execute email marketing campaigns that align with broader marketing objectives
  • Stay informed on the latest social media trends and best practices to enhance campaign effectiveness
  • Utilize Adobe Creative Cloud tools to produce high-quality visuals for marketing initiatives

Requirements:

  • Proven experience in digital marketing and brand strategy development
  • Strong proficiency in social media platforms, including X, Instagram, Facebook, and LinkedIn
  • Hands-on experience with tools like Hootsuite for social media management
  • Skilled in content creation, including writing, graphic design, and video production
  • Familiarity with Adobe Creative Cloud for designing marketing materials
  • Ability to analyze social media metrics and translate insights into actionable strategies
  • Excellent organizational and communication skills to manage multiple campaigns simultaneously
  • Knowledge of current social media trends and ability to adapt strategies accordingly
What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • company 401(k) plan

Additional Information:

Job Posted:
March 22, 2026

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