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We’re currently partnered with one of the most exciting direct-to-consumer performance cycling brands in the industry. Known for an engineering-first approach and a "rider-obsessed" culture, they have rapidly scaled to become a global force in high-performance wheel technology. They are looking for a Brand Marketing Manager who is as passionate about the technical side of cycling as they are about world-class storytelling. As the Brand Marketing Manager, you will report directly to the Marketing Director with a broad, hands-on remit. You aren't just managing a brand; you are shaping how riders globally, from road and gravel to triathlon, interact with cutting-edge products.
Job Responsibility:
Global Campaign Delivery: Lead best-in-class product launches, managing everything from go-to-market calendars to press package distribution
Media & PR Powerhouse: Act as the primary link to journalists and endemic media, securing reviews and technical features that highlight the brand’s engineering edge
Content & Creative: Drive awareness through high-impact video content and leverage professional athlete/team relationships to grow owned audiences
Performance Marketing: Manage paid media budgets and collaborate with design teams to optimise creative assets across digital and print
Event Strategy: Lead the brand’s physical presence at international tradeshows, races, and community pop-ups
Requirements:
3+ years in a broad brand marketing role (PR, Social, Email, Events, and Content)
A genuine understanding of road, gravel, CX, and triathlon disciplines
Elite copywriting and verbal skills
Proven ability to work autonomously in a fast-paced, high-growth environment
Proficient with CRM, eCommerce platforms, and data-driven reporting