Brand Marketing Manager Jobs

Brand Marketing Manager

avisbudgetgroup

Location:
United States , Parsippany

Category:
-

Contract Type:
Not provided

Salary:

100000.00 - 135000.00 USD / Year

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Job Description:

The Brand Marketing Manager plays a critical role in shaping the presence and performance of the Avis, Budget, and Payless brands across North America. This position is responsible for developing and executing marketing strategies that increase brand visibility, strengthen customer engagement, and drive revenue growth. This role blends creative, strategic, and analytical thinking — ensuring that every brand touchpoint reflects our values and aligns with broader business objectives. The Brand Marketing Manager collaborates closely with the Director of Marketing Communications, cross-functional teams, and agency partners to plan, produce, and manage marketing programs that deliver measurable results.

Job Responsibility:

Ensure all marketing materials, digital content, and campaigns adhere to brand guidelines and core messaging
Collaborate with internal teams and agencies to guide creative development from initial brief through final execution
Identify opportunities to strengthen brand perception and enhance visual and verbal consistency across platforms
Assist in the execution of marketing campaigns and creative activations across digital, social, partnership, and in-person channels
Manage day-to-day project deliverables, ensuring campaigns are delivered on time, on brand, and on budget
Support the creation of assets for all initiatives, ensuring alignment with business and marketing goals
Partner with Sales, Design & Construction, Operations, and other key departments to develop integrated marketing initiatives that amplify brand messaging
Coordinate with internal stakeholders to support launches, promotions, and key business priorities across all brands
Oversee brand social media strategy (Instagram, Facebook, LinkedIn, X, etc.), ensuring consistency in tone, voice, and creative direction
Work with the digital content specialist and agency partners to develop content calendars, performance reports, and optimization strategies
Ensure social and digital activities align with broader marketing campaigns and drive measurable engagement
Manage sports sponsorship and cause marketing partnerships, collaborating with internal and external partners to ensure cohesive and impactful executions
Oversee the creation and delivery of partnership assets, activations, and reporting
Supervise and mentor the Digital Content Specialist, providing guidance, feedback, and development opportunities
Collaborate with the Senior Graphic Designer and communications team to ensure creative and content alignment across all deliverables

Requirements:

Bachelor’s degree in Marketing, Communications, or related field or equivalent experience
3–5 years of professional marketing experience, ideally within the hospitality, travel, or consumer brand space
Strong written and verbal communication skills with the ability to craft and oversee compelling brand content
Creative mindset with a strong eye for design, storytelling, and detail
Solid understanding of social media platforms, SEO, and content marketing strategies
Proficiency in tools such as Sprout Social, Google Analytics, and other digital reporting platforms
Comfortable managing multiple projects in a fast-paced, collaborative environment

Nice to have:

Highly motivated self-starter who takes initiative and ownership
Collaborative team player with exceptional interpersonal and relationship-building skills
Strategic thinker with strong problem-solving and organizational abilities
Adaptable and resourceful, thriving in a dynamic, evolving environment
Proficient in Microsoft Office and Google Workspace

Additional Information:

Job Posted:
December 23, 2025

Employment Type:

Fulltime

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