Brand Marketing Manager Job at Uber (Tokyo)

Job Description

The Japan Brand Marketing team plays a critical role when it comes to establishing deep connections with consumers representing the frontline of our business. They work closely with business stakeholders (Comms, Policy, Ops, S&P, R&I, Data Science, and Legal and CommOps) as well as external stakeholders (agency partners) to bring our products and brand to life in the market. They’re empowered and responsible to assist and deliver brand campaigns from strategy and brief through to execution and measurement ensuring everything is delivered as expected, on time and on budget. Our Marketing Manager will be involved in the development and execution of the annual marketing plans, leading end-to-end projects for Japan Marketing.

Job Responsibility

Own Brand Campaign Development and Execution: develop and execute impactful marketing campaigns for Uber Eats, and make Uber Eats relevant to consumers in the Japanese market
Cross-Functional Growth Collaboration: collaborate with diverse teams to boost demand for Uber's services in Japan, and foster synergies across functions to achieve business growth goals
Brand Reporting & Measurement: act as the primary point of contact for all reporting and performance measurement queries related to your designated projects, and ensure data-driven decisions for continuous improvement
Effective Agency Management: manage and leverage agency partnerships for marketing success, and optimize agency resources to achieve marketing objectives
Support Overall Business Growth: contribute to the broader business growth strategy beyond marketing, and align marketing efforts with the company's overall expansion goals

Requirements

Native level Japanese fluency & business level English
Extensive experience in brand strategy & creative, project management experience
Experience working with creative agencies and managing campaign deliverables
Comfortable with financial and operational processes within marketing organizations
Project Management skills to managing multiple work streams under pressure deadlines, manage budgets and own decisions
Belief in the power of Brand to drive business
Eagerness to learn & grow
Strong business acumen
you’ll be a structured thinker with project management skills and attention to detail
You’ll be able to work to tight deadlines at a fast pace and be capable of juggling several projects simultaneously
You’ll also have the ability to take the initiative in a constantly-changing work environment with a willingness to adopt a generalist mindset
Self-motivated and proactive, taking the initiative to pre-empt problems or opportunities while still being a team player that believes by working together, we’ll achieve greater success
A clear, confident and concise communicator with good relationship management, including strong written communication skills and the ability to bring to life the Uber brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs
A strong customer-centric mindset – you are always thinking about how our customers interact with the brand
Strong antenna for culture and trends
Command of AI tools

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Brand Marketing Manager

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