Brand Marketing Manager Job at Dansons (Phoenix)

Brand Marketing Manager

Dansons

Location:
United States , Phoenix

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are seeking a Brand Marketing Manager to lead brand strategy and integrated go-to-market execution for Pit Boss. This role will set the strategic direction, align cross-functional partners, and bring launches and campaigns to life across paid, owned, and earned channels to drive brand awareness, consideration, conversion, and long-term loyalty. You will serve as the central “orchestrator” of Pit Boss marketing—partnering closely with specialty teams (Social, D2C/CRM, PR, Ecommerce, Sales, Product/Innovation, Insights, Creative, and agencies) to ensure cohesive storytelling, consistent execution, and measurable business impact.

Job Responsibility:

Own and evolve the Pit Boss brand strategy (positioning, audiences, messaging architecture, brand voice) and ensure consistent application across touchpoints
Lead annual and seasonal integrated marketing planning for Pit Boss, including campaign roadmaps, launch calendars, and channel priorities aligned to business goals
Translate consumer, shopper, and category insights into clear strategies that differentiate Pit Boss and unlock growth opportunities
Partner with Product/Innovation to build and execution commercialization plans for grills, accessories, fuels, and innovations—ensuring clear messaging, claims support, and channel readiness
Write and own creative and integrated campaign briefs, aligning stakeholders on objectives, target, key message, and required deliverables
Serve as the cross-functional lead to ensure launches are retail-ready and consumer-ready (content, assets, messaging, training/support materials as applicable)
Lead the cross-functional execution of Pit Boss campaigns across channels—ensuring a cohesive consumer experience from awareness through purchase and advocacy
Partner with the Social team (who owns the influencer/ambassador program strategy and management) to align creators, content, and community efforts to campaign priorities, messaging, and launch moments
Partner with the D2C team (who owns CRM strategy and execution) to align lifecycle messaging, site merchandising needs, and promotional moments to brand campaigns and product priorities
Collaborate with Ecommerce to ensure onsite content, landing pages, PDP messaging, SEO content, and campaign storytelling reflect the current Pit Boss strategy
Own the Pit Boss editorial direction and content priorities, ensuring content supports campaign objectives, seasonal moments, and retail needs
Build and maintain the Pit Boss editorial calendar in collaboration with ecommerce, social, agencies, internal creative teams, sales, and product
Lead key content development workstreams (photo/video shoots, how-to content, recipe/usage content), providing clear feedback and ensuring high-quality, on-brand output
Partner with PR agency to set priorities and activate compelling Pit Boss storytelling - providing strategy, messaging, and internal coordination to support programs
Identify and evaluate strategic partnerships that extend reach, strengthen credibility, and reinforce Pit Boss positioning
Define success metrics and measurement plans for campaigns and launches in partnership with Analytics/Media/D2C teams
Review performance results, lead recaps, and turn insights into action - optimizing messaging, creative, and channel plans over time
Champion a test-and-learn mindset (creative iterations, messaging validation, content optimization)
Lead agency relationships and cross-functional workflows to deliver on time, on brief, and on brand
Maintain high standards in a fast-paced environment
prioritize effectively and drive accountability across stakeholders
Stay current on trends impacting Pit Boss (grilling culture, food trends, platform shifts, competitor activity) and apply learnings to plans

Requirements:

Bachelor’s degree in marketing, Communications, Business, or related field (MBA a plus)
5–8+ years of progressive experience in brand marketing, integrated marketing, or consumer products marketing
Experience with durable goods, outdoor cooking, lifestyle brands, or CPG is a plus
Google Analytics and/or platform certifications (e.g., Google Ads, Meta) preferred
Strong brand strategy capability with proven ability to translate strategy into integrated execution
Demonstrated cross-functional leadership and ability to influence without direct authority
Excellent creative judgment
experienced in briefing and guiding agencies/internal teams through concept, design, and copy
Strong project management skills and operational rigor across complex timelines and stakeholders
Comfortable with performance reporting and turning data into decisions
Working knowledge of e-commerce and D2C ecosystems
experience collaborating with CRM and social specialty teams
Excellent communication skills (written, verbal, interpersonal)
proactive and solutions-oriented
Self-motivated, organized, accountable
able to manage multiple priorities and deadlines

Nice to have:

Experience with durable goods, outdoor cooking, lifestyle brands, or CPG is a plus
Google Analytics and/or platform certifications (e.g., Google Ads, Meta) preferred

Additional Information:

Job Posted:
March 13, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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