Brand Marketing Manager Jobs

Kiddom

Location:
United States, San Francisco

Category:
-

Contract Type:
Not provided

Salary:

100000.00 - 160000.00 USD / Year

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Job Description:

Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum – resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom’s high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school/district programming, and professional learning. Kiddom is transforming how K–12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform. As we continue to expand in a fast-evolving market, we need a Brand Marketing Manager who can elevate Kiddom’s story, sharpen our positioning, and strengthen our presence across multiple channels. This role will help articulate the value of Kiddom’s K–12 digital curriculum and AI-powered platform, ensuring that educators, administrators, and district leaders see Kiddom as a trusted partner in their journey toward personalized learning at scale. Your work will directly support our mission to empower educators and learners while reinforcing Kiddom’s reputation as a leader in the edtech and curriculum space.

Job Responsibility:

Define, refine, and champion Kiddom’s brand voice and messaging across all marketing touchpoints, ensuring consistency and authenticity
Develop and execute integrated brand campaigns that increase awareness, credibility, and engagement with key audiences in the K–12 education sector
Collaborate with Content, Product, and Sales teams to create compelling narratives that highlight Kiddom’s curriculum innovation and AI capabilities
Partner with the Customer Success team to amplify educator and district success stories, case studies, and testimonials
Manage the development of marketing assets (videos, collateral, presentations, web content) that bring Kiddom’s brand to life
Track, analyze, and report on brand campaign effectiveness, leveraging insights to continually optimize reach and impact
Support strategic initiatives such as curriculum adoption cycles, RFP processes, and state-level education conferences with tailored brand messaging

Requirements:

5–7 years of experience in brand marketing, product marketing, or communications—ideally within edtech, SaaS, or mission-driven organizations
Proven track record of creating and executing brand campaigns that drive awareness and strengthen market positioning
Strong storytelling skills, with the ability to translate complex curriculum and technology concepts into compelling, educator-focused narratives
Experience collaborating across teams (Product, Sales, Customer Success) to align brand efforts with GTM strategy
Familiarity with the K–12 education landscape and the unique challenges of marketing to administrators, teachers, and curriculum leaders
Exceptional written and verbal communication skills, with a keen eye for brand consistency and design
Data-driven mindset with the ability to measure brand health, campaign performance, and audience engagement
Proficiency in marketing tools and platforms (e.g., HubSpot, Salesforce, Google Analytics, content management systems)

What we offer:

Competitive salary
Meaningful equity
Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
One Medical membership (in participating locations)
Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year
10 paid sick days per year (pro rated depending on start date)
Paid holidays
Paid bereavement leave
Paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State
Commuter and FSA plans

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Brand Marketing Manager