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Avoca Logo Avoca · -

Brand Marketing Manager

United States, New York 140000.00 - 200000.00 USD / Year · Job Posted February 21, 2026
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Job Description

We’re looking for a Brand Marketing Manager to define, build, and scale Avoca’s brand. This role owns how Avoca shows up in the world from narrative and voice to visual identity, content, and community. You’ll partner closely with Product, Sales, Recruiting, and Leadership to create a brand that attracts customers, talent, and partners in a crowded AI landscape. This is a high-ownership, creative-meets-strategic role with direct influence on Avoca’s reputation, trust, and long-term growth.

Job Responsibility

  • Own Avoca’s brand strategy, narrative, and voice across all external touchpoints
  • Build and evolve brand guidelines including messaging, tone, and visual identity
  • Lead brand campaigns that increase awareness, credibility, and trust in the market
  • Partner with Product Marketing and Sales to ensure consistent storytelling across website, launches, and GTM materials
  • Develop high-quality content including thought leadership, customer stories, social, and long-form brand pieces
  • Own Avoca’s presence across channels such as website, social, events, partnerships, and community initiatives
  • Collaborate with Recruiting and People teams on employer brand, culture storytelling, and talent-facing content
  • Manage agencies, freelancers, and creative partners as needed
  • Track and report on brand health metrics including awareness, engagement, and sentiment

Requirements

  • 4–7+ years of experience in Brand Marketing, Content, or Creative Marketing at a B2B or B2B2C company
  • Strong portfolio demonstrating brand storytelling, campaign work, and creative execution
  • Experience building or evolving a brand at a high-growth startup or scale-up
  • Exceptional writing and storytelling skills with strong visual taste
  • Ability to balance creativity with business goals and performance metrics
  • Comfortable working cross-functionally and influencing without authority

Nice to have

Experience in AI, vertical SaaS, or category creation

What we offer

  • Offers Equity
  • Offers Bonus
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