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Ready to build a premium brand that doesn't want to be everywhere? This is a rare opportunity to join a fast-growing, purpose-led coffee business and take full ownership of how the brand shows up across B2B, out-of-home, and retail touchpoints. We're looking for a Brand Marketing Manager to shape and elevate a premium brand that's intentionally selective, design-led, and building serious momentum across the UK. With a focus on B2B / OOH, you'll play a key role in driving brand awareness, increasing footfall across cafés, and ensuring every interaction with the brand feels consistent, elevated, and unmistakably premium.
Job Responsibility:
Define and lead the brand strategy, ensuring clear positioning in a competitive premium space
Own and evolve the brand tone of voice across all channels
Drive brand awareness and footfall into physical café locations
Lead B2B and out-of-home marketing initiatives to grow presence in the right places (not everywhere)
Oversee all brand touchpoints including campaigns, partnerships, packaging, and communications
Ensure every output reflects the brand's premium, curated identity
Collaborate with internal teams and external partners to bring campaigns to life
Identify and execute high-impact partnerships aligned with the brand's positioning
Use insight and performance data to refine and optimise brand activity
Requirements:
Experience in brand marketing within FMCG, food & drink, or hospitality
Strong understanding of B2B / OOH channels
Proven ability to build and execute brand strategy
A sharp eye for premium branding, design, and tone of voice
Commercial mindset with the ability to balance brand and growth
Confident managing agencies and cross-functional stakeholders
Someone who gets that being selective is part of the strategy