This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
A hands-on, creative and commercially driven role leading marketing activity across our sports brands, at an exciting stage of growth. You'll take ownership of translating ambitious business targets into standout brand and campaign activity that drives real results. From shaping big ideas to executing high-impact campaigns and optimising performance, your focus will be on generating enquiries, improving conversion, and creating a seamless, compelling customer journey from first touchpoint through to post-trip advocacy. You'll work closely with our Digital, CRM, Sales and Product teams, using data to spot opportunities, optimise performance, and continually raise the bar across every channel. From content creation and campaign delivery through to partnerships, events and brand development, you'll play a key role in how our sports brands show up and compete in a fast-moving, highly competitive market. This is a genuinely collaborative role within an energetic, ambitious marketing team based in Brighton. You'll be in the office 2–3 days per week, working closely with the team, sharing ideas, testing new approaches, and moving quickly. And you'll even have a sea view to go with it!
Job Responsibility
Develop annual brand marketing plans and content calendars aligned to commercial objectives, supporting awareness, lead generation and repeat business
Deliver day-to-day marketing activity across digital, social, print, partnerships and events
Own media plan development and delivery, and relationship with publications
Brief and coordinate creative, design and digital teams to deliver integrated campaigns
Own and optimise the customer journey for your brands, working with Digital, CRM and Sales
Maintain strong understanding of brand positioning, audience insight and customer behaviour
Supporting the Head of Marketing on specific brand related projects
Own the content plan and calendars for your brand, creating purpose-led, digital first content
Work with designers & content creators to produce multi format assets (social, blogs, case studies, itineraries, brochures, email, video, presentations)
Ensure content follows digital best practice (SEO, AEO, AI search), drives visibility and supports engagement, enquiry or retention
Manage delivery of partnerships and sponsorships and coordinate activation plans
Lead planning and execution of branded events and exhibitions, including logistics, branding and collateral, supporting sales led events with relevant brand assets
Work with Digital to meet lead gen and CPL efficiency targets
Collaborate with Digital, Web/CX and CRM to optimise onsite experience and lifecycle communications
Align reporting and data inputs across channel specialists
Work with Operations to ensure brand consistency across owned locations
Own brand toolkits and guidelines and act as brand guardian across tone, visuals and messaging
Support strengthening of the Experience Education umbrella brand
Own monthly performance reporting for your brands
Analyse channel, campaign and journey data to identify strengths, blockers and opportunities
Use insights to influence future campaigns, content and digital enhancements
Share learnings with Marketing, Sales and senior stakeholders
Requirements
Experience in a Brand, Marketing or Campaign role (agency or client side)
Proven lead gen, conversion and commercial performance experience
Strong brand, campaign and creative development capability
Ability to create or guide digital first content aligned with SEO/AEO/GEO
Confident briefing designers, photographers, videographers and agencies
Experience of marketing in sports, active or your travel (desirable)
Experience with events, partnerships and/or journey optimisation (desirable)
Comfortable using marketing data to drive decisions and recommendations
Builds strong relationships across Sales, Operations, Product, Finance, Digital, CRM and Web teams
Skilled at managing multiple stakeholders (internal and external) and priorities
Clear communicator able to articulate brand and campaign requirements
Confident influencing and challenging where needed
Highly organised and able to manage multiple workstreams
Commercially minded with a focus on enquiry, conversion and retention
Natural problem solver, positive, solutions focused and data driven
Curious, proactive and always looking to improve content, campaigns and customer experience
A self starter who takes ownership and thrives in a fast paced, multi brand environment
Passionate about storytelling, content creation and inspiring young people through sport and travel
A genuine passion for sport, and an appreciation of the role it plays in young people's confidence, character and development
Creative, strong attention to detail, with a genuine drive to succeed
Nice to have
Experience of marketing in sports, active or your travel
Experience with events, partnerships and/or journey optimisation
What we offer
Hybrid working pattern between our office and homeworking
Annual Bonus scheme
Opportunities to travel overseas on familiarisation trips
25 days of annual leave plus public holidays and a bonus day off for your birthday
tenure based annual leave benefit, up to a maximum of an additional 5 days depending on length of service
Global recognition and reward programme
Access to extensive online learning resources
In-house training opportunities
Regular social events
Various employee discounts and offers, including discounted trips with our brands