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Brand Marketing Manager - Sport

United Kingdom, Brighton · Job Posted June 28, 2026
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Job Responsibility

  • Develop annual brand marketing plans and content calendars aligned to commercial objectives, supporting awareness, lead generation and repeat business.
  • Deliver day-to-day marketing activity across digital, social, print, partnerships and events.
  • Own media plan development and delivery, and relationship with publications
  • Brief and coordinate creative, design and digital teams to deliver integrated campaigns.
  • Own and optimise the customer journey for your brands, working with Digital, CRM and Sales.
  • Maintain strong understanding of brand positioning, audience insight and customer behaviour.
  • Supporting the Head of Marketing on specific brand related projects
  • Own the content plan and calendars for your brand, creating purpose-led, digital first content
  • Work with designers & content creators to produce multi format assets (social, blogs, case studies, itineraries, brochures, email, video, presentations).
  • Ensure content follows digital best practice (SEO, AEO, AI search), drives visibility and supports engagement, enquiry or retention.
  • Manage delivery of partnerships and sponsorships and coordinate activation plans.
  • Lead planning and execution of branded events and exhibitions, including logistics, branding and collateral, supporting sales led events with relevant brand assets.
  • Work with Digital to meet lead gen and CPL efficiency targets.
  • Collaborate with Digital, Web/CX and CRM to optimise onsite experience and lifecycle communications
  • Align reporting and data inputs across channel specialists.
  • Work with Operations to ensure brand consistency across owned locations.
  • Own brand toolkits and guidelines and act as brand guardian across tone, visuals and messaging.
  • Support strengthening of the Experience Education umbrella brand.
  • Own monthly performance reporting for your brands.
  • Analyse channel, campaign and journey data to identify strengths, blockers and opportunities.
  • Use insights to influence future campaigns, content and digital enhancements.
  • Share learnings with Marketing, Sales and senior stakeholders

Requirements

  • Experience in a Brand, Marketing or Campaign role (agency or client side).
  • Proven lead gen, conversion and commercial performance experience.
  • Strong brand, campaign and creative development capability.
  • Ability to create or guide digital first content aligned with SEO/AEO/GEO.
  • Confident briefing designers, photographers, videographers and agencies.
  • Experience of marketing in sports, active or your travel (desirable)
  • Experience with events, partnerships and/or journey optimisation (desirable).
  • Comfortable using marketing data to drive decisions and recommendations.
  • Builds strong relationships across Sales, Operations, Product, Finance, Digital, CRM and Web teams.
  • Skilled at managing multiple stakeholders (internal and external) and priorities.
  • Clear communicator able to articulate brand and campaign requirements.
  • Confident influencing and challenging where needed.
  • Highly organised and able to manage multiple workstreams.
  • Commercially minded with a focus on enquiry, conversion and retention.
  • Natural problem solver, positive, solutions focused and data driven.
  • Curious, proactive and always looking to improve content, campaigns and customer experience.
  • A self starter who takes ownership and thrives in a fast paced, multi brand environment.
  • Passionate about storytelling, content creation and inspiring young people through sport and travel.
  • A genuine passion for sport, and an appreciation of the role it plays in young people's confidence, character and development.
  • Creative, strong attention to detail, with a genuine drive to succeed

Nice to have

  • Experience of marketing in sports, active or your travel
  • Experience with events, partnerships and/or journey optimisation

What we offer

  • Hybrid working pattern between our office and homeworking
  • Annual Bonus scheme
  • Opportunities to travel overseas on familiarisation trips
  • 25 days of annual leave plus public holidays and a bonus day off for your birthday
  • tenure based annual leave benefit, up to a maximum of an additional 5 days depending on length of service
  • Global recognition and reward programme
  • Access to extensive online learning resources
  • In-house training opportunities
  • Regular social events
  • Various employee discounts and offers, including discounted trips with our brands
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