Brand Marketing Manager - Japan Job at Speak (Tokyo)

Manager, Partnership & Cards Marketing, Japan

This position is responsible for developing and executing marketing strategies f...

Location

Japan , Tokyo

Salary:

Not provided

Marriott Bonvoy

Expiration Date

Until further notice

Requirements

Bachelor’s Degree in Marketing, Business Management, Communications or any relevant disciplines
5 years+ of experience with a track record of driving business outcomes in various marketing roles, including digital marketing, b-to-c channel marketing, brand marketing or partnership development
Minimum 3 years of working experience in campaign management
Agency experience will be preferred
Excellent written and verbal communication skills in Japanese and English
Ability to effectively influence both internal and external stakeholders across all levels of the organization
Good computer skills on MS Word, Excel, and PowerPoint
Customer relationships & global mindset
Attention to details, organized with strong execution ability

Job Responsibility

Developing and executing marketing strategies for Marriott International’s partnerships in South Asia
Executing campaigns designed to build partnership program awareness, promote products and services, and generate leads to meet partnership KPIs
Evaluating the success of marketing campaigns based on key performance metrics
Fully own and manage marketing budget for respective partnership projects
Coordinating with internal functional teams to develop new products launch or business as usual marketing campaigns
Analyzing data from various sources to identify opportunities for improving marketing strategy
Creating an online presence for businesses through effective use of social media and digital channels
Coordinate and develop digital media plan with our agency to achieve partnership objectives
Develop offline plan to build lower & upper funnel marketing strategies along with media agencies
Managing all aspects of marketing initiatives from initial point of contact to closure

Fulltime

Brand Manager

Lead the growth of a beloved brand in Japan, leveraging innovative strategies an...

Location

Japan , Tokyo

Salary:

7000000.00 - 10000000.00 JPY / Year

Randstad

Expiration Date

March 05, 2026

Requirements

Bachelor's degree in Marketing, Business Management, or a related field
2-5 years of experience in brand marketing within the FMCG industry, ideally with experience managing a brand P&L
Proven track record of successfully launching new products and driving brand growth
Strong project management and stakeholder management skills
Excellent analytical and problem-solving skills
Experience in digital marketing, with a strong understanding of social media and online advertising
Excellent communication and presentation skills in both Japanese and English
A passion for the FMCG industry and a proven ability to adapt to dynamic market conditions
Experience in food marketing is preferred
A collaborative and proactive approach to team work

Job Responsibility

Develop and execute brand strategies to achieve sales targets, market share goals, and profitability objectives
Analyze market trends and consumer insights to identify opportunities for growth and innovation
Lead the development and launch of new products, creating compelling marketing campaigns to drive trial and adoption
Manage the brand's budget and resources effectively
Collaborate with internal and external stakeholders to ensure successful execution of marketing plans
Lead and mentor junior team members

What we offer

Health insurance
employee pension insurance
unemployment insurance

Fulltime

OTC Assistant Brand Manager

Lead brand strategy and execution for a dynamic consumer health brand in Japan. ...

Location

Japan , Tokyo

Salary:

6000000.00 - 9000000.00 JPY / Year

Randstad

Expiration Date

February 19, 2026

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field
5+ years of experience in brand management within the pharmaceutical or FMCG industry
Experience with consumer research methodologies and market analysis
Proven ability to develop and execute successful marketing campaigns
Excellent communication, presentation, and interpersonal skills
Fluency in English and Japanese (written and spoken)

Job Responsibility

Lead brand strategy and execution for a dynamic consumer health brand in Japan
Develop and implement innovative marketing campaigns
Analyze market trends and contribute to significant business growth
Lead the development and execution of brand marketing strategies and plans
Conduct market research and competitive analysis to identify growth opportunities
Develop and manage the marketing budget and track ROI
Collaborate with sales and distribution teams to ensure effective retail execution
Develop compelling marketing campaigns across multiple channels
Analyze brand performance and make data-driven recommendations

What we offer

Various welfare benefits
Measures to prevent passive smoking
Sundays, Saturdays, holidays off
Full two-day weekly holiday system

Fulltime

Marketing director / luxury brand

Our client is a well-known luxury brand specializing in high-end confectionery, ...

Location

Japan , Tokyo

Salary:

8400000.00 - 12000000.00 JPY / Year

Randstad

Expiration Date

July 02, 2026

Requirements

Minimum 10 years of experience in marketing, communication or merchandising
food, retail or luxury industry is a plus
Bachelor’s degree or above in Marketing / Communication or Business Management
MBA is a plus
Business-level Japanese and English language skills
French is a plus
Creative, innovative mindset with an interest in the company’s products
Proactive, agile and entrepreneurial personality with self-learning capabilities
Strong people management skills and sense of responsibility

Job Responsibility

Design in collaboration with France Headquarters the product marketing policy for Japan (product offer, seasonality, pricing, creation of themes, marketing events...)
Analyze the performance of the categories, products and market, and study the trends to identify opportunities of development and make correctives actions for the marketing plan
Support the products training activities for the retail boutiques and establish clear visual merchandising guidelines for in-store presentation
Harmonize with France the packaging and window designs when relevant and develop Japan-specific ones otherwise, in line with the marketing themes and seasonal events
Propose and implement process improvements and marketing actions to ensure a high level of satisfaction in terms of customer experience
Lead the digital activities of the Maison, manage and upgrade the company's website and boost the communication on SNS and with influencers
Manage the development of new projects in line with criteria of ambition, profitability, sales and timing, in line with the company's expectations
Support the process of production forecasting and budget planning by providing data about products, quantities and sales mix, in collaboration with other departments
Work and manage the relationship with the suppliers for PR, packaging, and web operations

What we offer

健康保険
厚生年金保険
雇用保険
土曜日
日曜日
祝日

Fulltime

Manager, Lifecycle Marketing

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan t...

Location

Japan , Minato-ku

Salary:

Not provided

Disney

Expiration Date

Until further notice

Requirements

5+ years in lifecycle/CRM/retention or related marketing roles (subscription or streaming a plus)
Experience with ESP/CRM and marketing tech (e.g., Braze, Salesforce MC, Marketo, Adobe) is a plus
Proven track record using data and experimentation to improve customer experience and deliver business outcomes
Native-level Japanese and business-level English
Degree in Business, Marketing, Economics, or related field preferred but not required

Job Responsibility

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan to drive ongoing engagement, reduce churn, and support business-critical KPIs
Set the strategic direction for lifecycle campaigns in partnership with Japan Growth, Brand Marketing, Content Programming, Creative, Legal, Analytics, and International Product Marketing teams
Oversee planning, execution, and optimization across owned channels (email, push, in-app), ensuring operational excellence (localization, QA, legal compliance) and clear, measurable impact on retention and engagement
Lifecycle calendar ownership: Build and manage the lifecycle content calendar for Japan
identify key drivers of viewership and engagement across owned channels
coordinate win-back and prospecting activities
Campaign delivery: Lead end-to-end execution with internal teams and external partners/vendors
uphold high standards for QA, localization, legal approvals, and on-time delivery
Cross-functional collaboration: Work closely with Brand Marketing, Content Programming, Creative, Legal, Analytics, other APAC lifecycle leads, and global operations to execute cohesively and share learnings
Data & experimentation: Define hypotheses, design and run controlled tests (including holdouts) to drive upsell, incremental reconnects, engagement lift, and churn reduction

Assistant Brand Manager

Hybrid & Flexible working style; Assistant Brand Manager @ global FMCG

Location

Japan , Tokyo

Salary:

5000000.00 - 8500000.00 JPY / Year

Randstad

Expiration Date

January 05, 2027

Requirements

2 to 5 years of professional background in brand marketing, with a preference for the FMCG sector, involving accountability for a segment of the brand's profit and loss statement
Offer essential support or assume a leading capacity in orchestrating projects, guaranteeing the seamless implementation of brand strategies and product debuts
Partner with interdisciplinary teams to reach project goals
Aid in the strategy and rollout of new offerings, including synchronizing the launch of various product variants (SKUs)
Adapt to and support accelerated development timelines
Assist the Senior Brand Manager in managing the brand from a 360-degree perspective
Participate in the rejuvenation of core products, ongoing maintenance, and the release of seasonal or special-edition items

Job Responsibility

Drive business growth by rolling out HQ promotional activities and leading store design projects
Ensure boutiques meet Maison standards on time and budget
Analyze market trends to strengthen the brand image in Japan

What we offer

健康保険
厚生年金保険
雇用保険
土曜日
日曜日
祝日

Fulltime

Marketing Lead

We’re looking for a bold, strategic Marketing Leader to accelerate one of Eucaly...

Location

Japan , Tokyo

Salary:

Not provided

Eucalyptus

Expiration Date

Until further notice

Requirements

10+ years in high-growth marketing (agency or D2C/e-commerce)
Deep understanding of Japanese consumer behaviour
Strong leadership experience — growing teams, coaching talent, setting performance standards
Confident directing creative that stands out in a conservative market
Strong analytical, operational and financial skills
Fluent, clear communicator (Japanese essential
English a plus)

Job Responsibility

Drive the full marketing strategy across creative, performance, PR, CRM and brand
Manage capital allocation and optimise acquisition cost at scale
Build and lead a high-performing local team
Deliver trusted, culturally resonant messaging for Japanese consumers
Work cross-functionally with Product, Operations, and Clinical teams
Report directly to the General Manager Japan, with support from global functional leads

What we offer

Access learning budgets (includes language learning)
shadow peers in other teams
learn from a global knowledge-sharing culture
Enjoy wellness budgets
mental health support through our Employee Assistance Program
annual health checks
flu shots
work from anywhere policy

Fulltime

New

Brand Manager, Prevenar /Gobik Marketing

Prevenar/Gobik/Ticovac marketing team, Vaccine Commercial Strategy, Primary Care...

Location

Japan , Tokyo

Salary:

Not provided

Pfizer

Expiration Date

Until further notice

Requirements

BA or BS required
More than 5 years’ experience in pharmaceutical commercial experience (brand marketing, digital marketing and/or sales) is required
Fluently communicate in Japanese and English in both written and spoken
Strategic thinking and ability to clearly articulate business direction and priorities
Strong Leadership, project management, coordination skills across large groups of cross-functional teams
Understand analytic tools/methods, demonstrate the ability to collect customer insights, translate it to implications which leads to the robust brand strategy
Strong presentation skills in both English and Japanese
Builds broad accountability, trusts, adapts own style to fit needs of the situation and individual
Be agile and encourages experimentation through testing, learning, adapting and iterating to improve outcomes

Job Responsibility

develop and implement commercial strategy of Prevenar 20 Adult, Prevenar 20 Pediatric, Gobik in Japan
Lead a DTC campaign to increase awareness and vaccination rates for elderly NIP as Prevenar 20 Adult is introduced into NIP
Understand overall vaccine market as well as adult pneumococcal vaccine market and pediatric vaccine market in Japan with full responsibility of short and mid-term brand strategy
Responsible for developing metrics, customer insights-focused market research plan
Develop robust brand strategy and the annual operating plan
Manage marketing budget and ensure related spends are completed within budget and on time
Define effective channels to deliver key brand messages in close collaboration with omni-channel marketing/customer facing group
Closely work with colleagues who mainly work for KOLs to develop medical societies/KOLs strategy, demonstrate operational management for local congresses

Fulltime

Brand Marketing Manager - Japan

Speak

Location:
Japan , Tokyo

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
February 18, 2026

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