Brand Marketing Executive Jobs

Pan Macmillan

Location:
United Kingdom, London

Category:
-

Contract Type:
Employment contract

Salary:

30000.00 GBP / Year

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Job Description:

We are seeking a proactive and enthusiastic individual to join our team as a Brand Marketing Executive, playing a pivotal role in driving awareness, excitement and engagement amongst family audiences. You will work closely with the Senior Brand Marketing Manager to plan and execute strategic and dynamic marketing campaigns for leading children’s authors and brands including Julia Donaldson, Axel Scheffler, Sylvanian Families and Campbell Books.

Job Responsibility:

Implement effective, audience-first brand marketing campaigns to drive sales of media, classic and publishing brands
Ensure brand campaigns and marketing activations hit deadlines and meet budgets, making sure all proposed and completed spend is accurately and promptly tracked and that all proposed overspends are highlighted and signed off in advance
Maintain regular communication and work collaboratively with external stakeholders, brand owners and licensees to engage audiences and maximize ROI
Have a commitment to high-quality design and messaging across all communications to include presentations, pitches, advertising copy and creative, internal templates etc., operating within brand-specific guidelines where necessary
To be an advocate for consumer insight and reader awareness around the business as part of the communications team
Plan, create and schedule social media content across a range of platforms
Attend licensee and partner meetings as required and represent the business professionally and confidently

Requirements:

Proven track record of executing marketing campaigns, start to finish, including social media marketing
Experience in publishing and/or marketing products or content to a children’s and family audience
Highly organized with the ability to effectively manage multiple priorities and meet deadlines
A highly effective communicator with strong interpersonal skills to build long-lasting, trusting relationships with internal and external stakeholders, external contacts and, above all, authors and illustrators
A strong eye for design and excellent eye for detail
An audience-first mindset, acting as the voice of the audience within the business
Ability to write and brief effective creative copy
Track record of working effectively as part of a team
Passion for children’s books and marketing to a family audience
Demonstrated interest in and ability to explore new technologies (e.g., AI and automation tools) to drive significant time savings and enhance the effectiveness of marketing campaigns
Experience working with systems and tools such as MS Office, Adobe Creative Cloud, Google Workspace, Canva and Biblio

What we offer:

28 days’ annual leave increasing with years of service + bank holidays
Generous pension scheme
Discounted private medical insurance
Group income protection scheme
Enhanced family pay and leave
Flexible working hours and summer hours (early finish on a Friday during summer months)
2 Volunteer Days per year
75% off all Pan Macmillan books and regular staff book sales (highly reduced rates)
Season ticket loan/advance
Cycle to work scheme
Discounts on shopping and gym memberships
Christmas club savings
Daily free breakfast and monthly company lunch

Additional Information:

Job Posted:
December 11, 2025

Expiration:
December 21, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Brand Marketing Executive

Pan Macmillan

Location:United Kingdom, London

Category:-

Contract Type:Employment contract